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  • Tina, Hussain together in Star Vivaah

    Submitted by ITV Production on May 20

    MUMBAI: Indian televisions most beautiful couple TINA & HUSSAIN tell Star Vivaah how they met, fell in love and what it takes to keep a marriage going

    The couple who have an inter-religion marriage had to wait 12 long years for parental consent.

    In a candid and frank chat television?s Barbie and Ken tell Mohnish and Addite how difficult it was to hide their affair from the media all those years. Tina openly admits she was jealous of Hussain?s co-stars and could not understand his work.

    She speaks about the pressure of being married to someone with a huge female fan following and also shares one thing she hates about her husband ? his eating habits. Tina claims Hussain chews his food loudly and refuses to serve their guests.

    Hussain claims ?No? means ?Yes? for Tina. She always says no before doing anything?she refused to take part in Nach Baliye She refused to do any of the steps their choreographer suggested only to do everything and win the competition.

    Seeing the two together it is hard not to see how much they are in love with each other. According to the now seasoned couple communication is key to a great marriage.

    Watch out for this special episode where Tina and Hussain get in t?te-?-t?te with the hosts Mohnish Behl and Addite Shirwaiker.

    Stay Tuned on Star Vivaah on Friday, May 22, 2009 at 2 PM only on STAR PLUS.

  • Sarkaar gets tech-savvy!

    Submitted by ITV Production on May 19

    MUMBAI: If the wild setting of the mega reality show ‘Sarkaar Ki Duniya‘ had medieval lifestyles written all over it, its promotions were far far away from medieval. In fact, REAL has used some of the modern tools and techniques in the digital space to reach out to its viewers, the neo-Indians. The channel has used gaming, email campaigns, online glue pages, social networking, cricket contests, and SMS campaigns to promote Sarkaar Ki Duniya. And it did that with some very satisfying results.

    REAL created an exclusive site for the show, www.sarkaarkiduniya.com, where viewers could participate in an interactive game and compete with each other to win over 400 prizes. There are over 10,000 registered users playing this game daily. This page also leads web traffic to the REAL official website. www.realtelevision.in, which has downloadable goodies like wallpapers, screensavers, ringtones for the viewers. Visitors can also read regular updates and participate in quizzes, discussion forums and contests!

    Sarkaar Ki Duniya is also hosted onBebo, the UK‘s leading social networking site which recently entered the Indian market. When the site launched in March, it tied up with REAL to dish out premium entertainment content for its online users. Bebo also cross promotes the Sarkaar Ki Duniya Game by helping viewers with clues.

    REAL has also tied up with Yahoo! to create a Glue page for the show which includes quizzes, episode summaries, videos, pictures, blogs, yahoo! groups and contestant profiles on the show. Viewers can watch out for some interactive contests which will increase consumer engagement even further!

    Besides Bebo and Yahoo! REAL has also used popular social networking sites like Orkut, Facebook, Youtube and LinkedIn effectively. Over a million users of these sites collectively view and review Sarkaar Ki Duniya content daily!

    REAL also ran a3-week long contest on Sarkaar Ki Duniya by tying up with the Rajasthan Royals wherein 30 winners will be traveling to South Africa on an all-expense-paid trip to watch the Rajasthan Royals play. Viewers of SKD are taking part in the contest through SMS. The contest itself is widely promoted through online channels, advertising and email campaigns. The contest has received over 60,000 entries through SMS in three weeks. The channel used an extensive email and SMS blast campaign to reach out to the target audience. It used mobile communication platforms like smsgupshup.com to reach out to millions of consumers to promote the contest.

  • Join directors Kabir Khan and Kunal Kohli on NDTV Good Times

    Submitted by ITV Production on May 19

    MUMBAI: This weekend on ?Touching Lives: The Fit and The Famous?, watch Kabir Khan, director of the much-awaited movie New York, as he pumps up and shares his fitness regime ? also join Hum Tum director Kunal Kohli as he brings out the true taste of India and shares how he keeps himself fit while still binging on his favorite food.

    Catch the real men who make reel history only on ?Touching Lives: The Fit and the Famous?, this Saturday, May 23, 2009 at 8:30 am and a repeat telecast at 7:00 pm on only on NDTV Good Times.

  • BIG 92.7 FM broadcasts from Mumbai's Siddhivinayak Temple every Tuesday morning

    Submitted by ITV Production on May 19

    MUMBAI: While living up to the Station offering of ‘Jaisa Mood Waisaich Music‘, BIG 92.7 FM, is India‘s first radio station to broadcast coverage of Lord Ganesha‘s devotees‘ walk to Siddhivinayak Temple in Mumbai. The show, called ‘Mangal Murthy Morya‘ airs every Tuesday morning between 1 and 6am, capturing the true devotional spirit of Lord Ganesha‘s devotees in Mumbai. Tuesday mornings in Mumbai, see millions of devotees walking towards their favourite shrine in the city ‘Shri Siddhivinayak temple‘ with a million more at home wanting to visit the temple but are unable to do so.
    Hosted by RJ Ketan, the show offers a mix of devotional music and content which meets the requirements of those who cannot make it to the temple. The show covers Ganpati Bhajans and Artis while capturing the mood at the temple as they interact with devotees making a bee-line to the temple.

    Mumbaikars believe Tuesdays to be the most auspicious day to visit the Lord Ganesha. Ensuring local connect, the RJ hosts links from the various roads leading to the temple where devotees wait in serpentine and tiresome queues to be face to face with their favorite God. These devotees can hop into the BIG FM Bus to be dropped to the nearest stations while also snacking on refreshments and biscuits after a long wait in queues. This activity is aimed at touching devotees on a one on one basis, whether meeting them personally and taking interesting bytes on air while giving them a first hand experience of radio or giving them the experience of being at the temple, while in their very home. The on air offerings ensures the station‘s music positioning of ‘Jaisa Mood, Waisaich music‘ is met, playing extremely soulful and soothing Siddhivinayak and Ganpati Artis and Bhajans.. It also helps in drawing interesting content for the station from across communities of Mumbai visiting the temple.

    Commenting on this local connect initiative taken up by the Radio Station Neerja Dhillon, Station Director, Big 92.7 FM, Mumbai said, "In keeping with the serene mood of Mumbai on early Tuesday mornings, when the city is in a harmonious devotional mood, BIG 92.7 FM, with its show ‘‘Mangal Murthy Morya‘ provides Mumbai with the appropriate situational music and content. Mapping the mood of millions of Mumbaikars each Tuesday morning, BIG 92.7 FM‘s RJ Ketan positively impacts the listeners‘ lives as he helps Mumbai get closer to their favorite God through the unique treatment to the show."

  • Kris Allen and Adam Lambert battle for American Idol crown

    Submitted by ITV Production on May 18

    MUMBAI: Kris Allen and Adam Lambert are American Idol?s two remaining finalists. In a season full of surprises, season eight?s final performances promises to be a night to remember as Allen and Lambert compete head-to-head for the Idol crown at the Nokia Theatre in LA on Thu, 21 May at 9pm exclusively on STAR WORLD.

    Tune in the following night for the biggest television event of the season. Over 100,000 people auditioned, and now only one finalist will be crowned the next American Idol in the two-hour season finale, on Fri 22 May at 8pm.

    The season finale will see the Top 13 finalists reunite on stage one last time before America?s vote is revealed. The two-hour extravaganza is rumored to include performances from former Idol winners Carrie Underwood and David Cook as well as special guest appearances from Lionel Richie, Cyndi Lauper, Queen Latifah, the Black Eyed Peas and Keith Urban, making it the most star-studded finale in Idol history.

    The 2009 finalists represent the polar-opposite ends of the pop spectrum. While Allen is a clean-cut crooner from Arkansas who married his longtime girlfriend last year, Lambert is a flamboyant Broadway performer who?s known for his affinity for black nail polish and eyeliner.

    Although Lambert goes into the finale as the favorite, Allen has been this season?s dark horse and has attracted a huge fan base of teenage girls.

    Who will strike a chord with viewers? Which finalist ? Kris Allen or Adam Lambert ? will be in tune with American tastes? Be among the first to find out who is pop?s newest superstar as STAR WORLD brings you the American Idol Season Finale on Fri 22 May at 8pm.

  • SAB grows 17% during IPL Season II

    Submitted by ITV Production on May 18

    MUMBAI: SAB, the family comedy entertainment channel has achieved an astounding 54 GRPs as per the latest TAM data for week 19th 2009.

    This exceptional growth is ascribed to its unique and creative programming strategy. In cluttered GEC space SAB has grown almost 17% during IPL Season II. SAB has achieved a tremendous 8 GRP leap in comparison to its last week ratings, which is clear indication of its growing popularity in the general entertainment genre.

    Commenting on this significant achievement, Anooj Kapoor, Business Head, SAB TV stated - ?SAB?s aim is to ensure ?experiential?, refreshing, light-hearted family based comedy entertainment. Despite successful second innings of IPL achieving 54 GRPs is truly a remarkable feat. We are further confident of strengthening our position in the GEC segment.?

    He further commented that ?All our programming GRPs have increased along with Film GRPs, SAB has taken a whopping lead of 9 GRPs from Sahara One and is just 2 GRP away from Star One. Our persistent growth is attributed to the response generated for all our current shows apart from the dynamic programming strategy?

    SAB TV?s Brand Campaign ?Asli Mazaa SAB ke Saath Aata Hai? has received an overwhelming response from the audience and has contributed to the popularity of the channel. Recently the campaign bagged two gold awards at the Mirchi Kaan Awards.

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