MUMBAI: ENM, India?s premier full-fledged electronic news monitoring agency has bagged three IPL teams other than the league owners, IPL, for monitoring the matches. ENM will offer an extensive monitoring of all the matches for the season to the owner and the three franchises.

ENM will provide a comprehensive TMIR (Television Monitoring Intelligence Report) that highlights the visibility on numerous television networks. The parameters used for monitoring are prime time vs. non-prime time, coverage on 130+ television channels and date wise reporting of coverage over a specified period of time. Individual teams will be monitored vis-?-vis the other teams with such classificatory variables as Team, Owner, Match Schedule, Channel, Zone, Tone and Issues. The report will facilitate measurement of the present marketing strategy and enable the league and franchises to hone their strategy for the next season.

MUMBAI: Once upon a time a simple girl next door, now the glamour girl of Bollywood and went on to rule the silver screen. Meet the talented and hard working girls, who believes in never say die attitude, our very own Bollywood beauties Asin Thottumkal, Anushka Sharma, Mahi Gill, Genelia D?Souza and Sonam Kapoor on Superstars Superlives as the special episode ?Claim to fame? features about their life, career and success story this week Monday-Friday, May 04-08, 8.30pm only on ZoOm.

For this tall, dusky southern beauty, language barrier is not an issue. Asin Thottumkal made a name in Bollywood within a short span of time purely through her instant charisma and talent. She knows her subject well, as she soon struck success with ?Ghajjni? along side Aamir Khan. On one hand, another promising newcomer Anushka Sharma, a model turn actress; she struck gold with her recent debut film ?Rab Ne Bana Di Jodi? with Shah Rukh Khan which created a stir where her sheer performance captured the mind of the audience. For Mahi Gill it was a tough decision to come to Mumbai though a new beginning following a painful divorce. After a long struggle in Bollywood she got lucky when director Anurag Kashyap picked her for a role in Dev D. They say, ?To a good actor, acting comes easy?, and for Genelia D? Souza of Jane Tu Ya Jaane Na fame there is no looking back. She holds that free flowing acting abilities in her. She is a natural performer with true personality, sweet and charming with her on screen persona. When one talks about glamour, one cannot forget the ultimate glam girl, the new girl in B-town Sonam Kapoor. She is extremely talented and hardworking. She proved the industry wrong that star kids need not work hard to top the charts.

So tune in to know about your favorite Bollywood Beauties and journey

with them on the special episode of Superstars Superlives ? ?Claim to fame? this Monday-Friday, May 04-08, 8.30pm only on ZoOm.

MUMBAI : The Festival of Media (FOM) has rapidly emerged as the focal point for the world of Media Agencies and Media Owners.

At the Awards held at FOM, Valencia last week, that were judged by a global jury, in the most coveted category of Best Communications Strategy, the jury members unanimously chose one winner- none other than India‘s independent media agency, Madison Media for its BBC World Service Trust‘s Anti - Aids Campaign. The Agency used the insight that the major deterrent against the use of Condoms in India was the discomfort to mouth the word and the Campaign sought to de-taboo the word.

The FOM Awards are designed to celebrate the very best in Media work from around the world. 28 prominent Jury members from around the world - including Maarten Albarda, Worldwide Director of Media & Communication Innovation, The Coca Cola Company, Mainardo de Nardis, CEO, OMD Worldwide, Harvey Goldhersz, Worldwide COO, MediaCom, Charlie Hiscocks, Group Brand Communications Director, SAB Miller, Jack Klues, Managing Partner, VivaKi, Richard Prenderville, Head of Global Brand Marketing, Reebok International, amongst many others- judged 650 entries in 2 rounds - the first shortlist round was held over 2 days in London and the final round was held in Valencia. A total of 50 awards were given out amongst 26 categories excluding Media owners‘ awards and categories and Indian agencies all put together have won 3 awards.

Says Punitha Arumugam, Madison Media Group C.E.O, "We are all delighted that our work done here in India has been recognized on a global platform."

At the recent GOAFEST held in Goa in the first week of April, Madison Media also won 2 Gold and 2 Silver Awards.

Madison Media is a unit of Madison World, which has 20 Units across 10 Specialized functions in Advertising, Media, Outdoor, PR, Rural, Retail, Entertainment, BTL, Mobile, Events and Sports; employing over 700 communication professionals across 9 cities in India, Sri Lanka and Thailand.

MUMBAI: Barcelona are hoping to dash all hopes of a second consecutive all-English UEFA Champions League Final, as Europe?s premier club competition enters the home stretch.They take on Guus Hiddink?s Chelsea at London, in the 2nd leg of the second semi-final on Wednesday, the 6th of May. However, all eyes will first be on the mouth-watering return leg of the first semi-final between Arsenal and Manchester United, which kicks off in London on the 5th of May.

Both matches will be Live and exclusive on TEN Sports, the most widely-watched channel in the subcontinent, with coverage beginning at 23:30.

The good news for Manchester United ahead of their tie at the Emirates Stadium was that key defender Rio Ferdinand returned to training. He had been coughing blood after damaging his ribs and bruised a lung at Old Trafford last week, and was unlikely to be fit before this encounter. United Manager Sir Alex Ferguson, whose side goes in with a slender one-nil advantage from the first leg, had earlier sounded a warning to Arsenal that they wouldn?t be able to stop the Red Devils from scoring again.

No wonder then, that Arsenal Manager Arsene Wenger called on his team to focus hard on this game, though they must enjoy taking on the holders as well. Wenger is optimistic, though, for Arsenal are unbeaten in 24 Champions League matches at home ? a five-year run ? and have lost just once in United‘s last ten visits overall. Moreover, they haven?t as much as conceded a goal at home during this campaign, drawing only with Fenerbahce in Group G.

United, on the other hand, haven?t been as great when travelling. They drew at Villarreal and Celtic before brushing aside Aalborg 3-0. They then failed to find the net against Inter at the San Siro, and had to rely on Cristiano Ronaldo?s genius to send them through at the expense of Porto. That said, their away record is still impressive ? they haven?t lost an away-game in 11 since their loss to Milan in 2007.

Arsenal and United were both involved in Premier League action over the weekend, with the Gunners winning 3-0 at Portsmouth and United overcoming Middlesbrough 2-0. So, full of confidence and looking in good form, the two rivals look set to put on a real show during what promises to be an epic encounter on Tuesday night.

In the other semi-final, Chelsea host Barcelona at Stamford Bridge with the scoreline blank following a goalless first leg at the Nou Camp. Hiddink played a 4-4-2 system in an entertaining 3-1 Premier League victory over Fulham at the weekend, pairing Nicolas Anelka and Didier Drogba up front to great effect. "If we want to play a little bit for ourselves when we are not fully concentrated, then we give away chances, like we did against Fulham, but, if we do that on a higher level, we will be exposed and punished," Hiddink said. With Barcelona missing central defenders Carles Puyol and Rafael Marquez, the Dutchman could fight fire with fire on Tuesday but he is more likely to beef up his midfield and leave Anelka on the bench.

Barcelona, meanwhile, were devastating against Real Madrid as they closed in on the Spanish title, ripping their bitter rivals to shreds. "We are going to Chelsea to win, to attack and to qualify for the final in Rome -- Chelsea know that," said their upbeat coach Pep Guardiola. That after former Real star Emilio Butragueno described the current Barca side as their best ever, better than even Johan Cruyff?s dream team of the ?90s.

Chelsea knocked Barca out at the round of 16 stage in 2005, but were eliminated by the Catalans in 2000 and 2006. So, with all the portents of a needle clash, this is one encounter you wouldn?t like to miss

MUMBAI: Wrestlemania 25, aired on Ten Sports on 15th April 2009, has comprehensively beaten the top rated programs from various genres like Hindi & English news, Business News, English Movies, Entertainment, Infotainment & Lifestyle, Music channels.

As per TAM data, for week ending 18th April 2009, WrestleMania has achieved a TVR of 1.5% amongst CS 4+ years at All India level.

Comparatively, the number 1 program on other sports channels like ESPN?s Sports Center achieves 0.05% ratings, Star Sports TNA gets 0.06%, Star Cricket?s Its Raining Sixes gets 0.18%, Neo Cricket?s The Great Indian Run Chase gets 0.05% TVRs.

Peter Hutton, COO, Taj TV Ltd said ?This is the highest WWE rating in India since August 2006. The 7 shows a week and the monthly specials have always rated well, but it?s excellent to see a new high for WWE in India and it follows our change in scheduling to make sure all the monthly specials are shown in prime time. With two more specials in the next month, we look forward to continued strong ratings in May, particularly on the 27th when we?ll be showing Judgement Day followed immediately by the Champions League final?

Rukin Kizilbash, GM, Taj TV India, added ?We are extremely delighted to see WrestleMania deliver these numbers. WWE is one of our key properties and has been delivering high numbers on a consistent basis year after year, and we are confident it will carry on doing so for a long while.?

Ten Sports holds exclusive telecast rights for WWE in the sub continent till 2015.

MUMBAI: IDEA Cellular, a leading telecom operator of the Aditya Birla Group, has received an overwhelming response with over two million calls and messages from the time it launched its innovative campaign based on the theme of ?connecting fans with their cricket superheroes? following a tie up with Mumbai Indians in the second season of the Indian Premier League.

Ever since IDEA Cellular launched its communication campaign last week, the leading telecom operator received two million calls and messages with the master blaster Mumbai Indians Skipper Sachin Tendulkar topping the list with nearly 50 per cent of the calls, followed by spinner Harbhajan Singh and pace bowler Zaheer Khan.

Of the record calls and messages received by IDEA Cellular till April 30, Sachin received a record 9.5 lakh calls and messages on his ten digit Idea Cellular number of Mumbai followed by Bhajji at 7.05 lakh calls and Zaheer 1.3 calls. Similar calls and messages were also received on the ten digit numbers of other Mumbai Indian players including Sri Lankan Sanath Jayasuriya, West Indian Dwayne Bravo and hard hitting Mumbai batsman Abhishek Nayar.

Mr Pradeep Srivastava, Chief Marketing Officer, IDEA Cellular, said ?we are really surprised by the unprecedented calls that had started coming in ever since we launched the campaign on April 30. We are indeed overwhelmed by the response the fans have shown and IDEA Cellular will make the call and SMS details available to the players.

Later during the tournament, IDEA Cellular, which has a pan India presence, will organize the cricket stars to return the calls of some of their fans. The campaign has been a huge hit amongst the youth community online as well, Mr Srivastava said.

The response to the campaign has been a huge hit with other telecom subscribers as well with over 75 per cent of the calls received from non Idea subscribers from all over the network. Circle-wise calls from Maharashtra topped the list with 4.5 lakh followed by Mumbai 2 lakh calls, and Delhi 1.10 lakh calls. Other circles including Andhra Pradesh, Karnataka and Rajasthan equally recorded a substantial number of incoming calls. rec

IDEA Cellular announced its partnership with Mumbai Indians as the team?s Founding Partner, in the second season of the T-20 tournament. Just a few days later, the telecom brand launched an innovative campaign based on the theme of ?Connecting Fans with their Cricket superheroes?. IDEA advertised the mobile numbers of Mumbai Indians skipper Sachin Tendulkar, pace bowler Zaheer Khan, spinner Harbhajan Singh, and batsman Sanath Jayasuriya, and enabled people to call and SMS their favourite stars.