SAB ka favourite in HSM
MUMBAI: SAB, the family comedy entertainment channel has once again garnered high prime time GRP than Star One and Sahara One as per TAM data for week 16th.
As per the recent TAM report, SAB?s prime time GRP is 20 vis-?-vis 18 of Sahara One and 19 of Star One. The family comedy strategy has proved to be a winner for SAB and the ratings are clearly reflecting the popularity of its various shows ? Taarak Mehta ka Ooltah Chashmah, FIR, Jugni Chali Jalandhar and Gunwale Dulhania Le Jayenge.
Mr. Anooj Kapoor, Business Head, SAB TV stated, - ?We have again achieved higher prime time GRP?s in comparison to our close competitors Sahara One and Star One. This clearly indicates that SAB is ensuring viewers a wholesome dose of refreshing comedy and light-hearted family based entertainment.?
SAB has been gradually but steadily increased its hold in the general entertainment genre. It has successfully managed to entice the entire family to watch television together with its new and innovative content.