MUMBAI: Ogilvy Public Relations worldwide has elevated Bill Reihl as executive vice- president/group director of its New York consumer marketing practice.

In his new role, Reihl will bring his strategic and creative discipline to the New York Consumer marketing practice. He will manage the group, be in charge of new business development and contribute across practices in the areas of strategy and creative development.

"Bill brings an outstanding balance of client experience, strategic thinking and leadership to his new position within the New York consumer marketing team."In addition to continuing to grow the practice, Bill will contribute to other areas of the office and integrate on 360-degree engagements within the various divisions of the Ogilvy Group," says Ogilvy MD (New York) Kate Cronin.

He was previously a member of the firm‘s Strategy + Planning team where he worked domestically and internationally across offices and practice groups.

"One of the best things about working at Ogilvy is the opportunity to engage in new challenges and exciting client work. I am thrilled to be back in New York working with a top-notch team on a wide variety of clients," says Reihl.

MUMBAI: In its fifteenth mission carried out from Satish Dhawan Space Centre SHAR
(SDSC SHAR), Sriharikota today (April 20, 2009), ISRO?s Polar Satellite Launch Vehicle (PSLV-C12) successfully placed two satellites ? RISAT-2 and ANUSAT ? in the desired orbit.

RISAT-2 is a Radar Imaging Satellite with capability to take images of the earth during day and night as well as cloudy conditions. At the time of launch, RISAT-2 weighed about 300 kg and was realised by ISRO in association with Israel Aerospace Industries. The satellite was placed in
an orbit of 550 km height with an inclination of 41 deg to the equator and an orbital period of about 90 minutes. This satellite will enhance ISRO?s capability for earth observation, especially during floods, cyclones, landslides and management of disasters in a more effective way.

The 44 metre tall PSLV-C12 weighing 230 ton was launched from the Second Launch Pad (SLP) at SDSC SHAR in the Core Alone configuration without the use of six solid strap-ons. In this mission, in addition to RISAT-2, PSLV also carried a 40 kg micro satellite named ANUSAT, built by Anna University, Chennai. ANUSAT is the first experimental communication satellite built by an Indian University under the over all guidance of ISRO. ANUSAT will demonstrate the technologies related to message store and forward operations.

Integration of PSLV for the C12 flight commenced at the Second Launch Pad in SDSC SHAR on February 26, 2009. Following this, the first, second, third and fourth stages of the vehicle along with the satellites were fully integrated. After a 48 hour countdown, the vehicle and the satellites successfully underwent various levels of functional checks at the launch centre.

In this flight, PSLV carried the indigenously developed Advanced Mission Computers and Advanced Telemetry System, which guided the vehicle from lift-off till the injection of the two satellites in the desired orbit. PSLV-C12 lifted off from the Second Launch Pad at 6:45 am IST (0115 UT) today with the ignition of its first stage. The important flight events included the separation of the first stage, ignition of the second stage, separation of the payload fairing at about 115 km altitude after the vehicle had cleared the dense atmosphere, second stage separation, third
stage ignition, third stage separation, fourth stage ignition and fourth stage cut-off.

The main payload, RISAT-2, was the first satellite to be separated in orbit at 1100 seconds after lift-off at an altitude of 550 km. About 60 seconds later, ANUSAT was separated. With this successful launch, the versatility and the reliability of PSLV has been proved again underscoring its importance as the workhorse launch vehicle of India. Today?s launch was the fourteenth consecutive success for PSLV. In these launches, PSLV has placed a total of sixteen Indian satellites and sixteen foreign satellites into Polar, Geosynchronous Transfer and Low Earth Orbits. It may be recalled that during its previous mission on October 22, 2008, PSLV had successfully launched Chandrayaan-1 spacecraft, which is now exploring the moon from lunar orbit.

MUMBAI: per the latest RAM results for Week 14, 2009, Radio Mirchi, India?s hottest radio station, has emerged as the No 1 station in Mumbai. The station has garnered impressive listenership for all its shows across various time bands.

Radio Mirchi shows have been created keeping in mind the mood of the listeners during the various day parts. Some of the popular shows preferred by Mumbaikars include Dheemi Local, Purani Jeans and Maango 98.3.

Hosted by RJ Sana and Neha, Dheemi Local (Monday-Saturday; 11:00am-5:00pm) attempts to refresh the life of Mumbaikars by playing melodies from movies of 90?s era to the latest Bollywood numbers. This show has received an overwhelming response since its launch.

Reliving the spirit of Golden era with best of retro music, Purani Jeans (Sunday-Friday: 9:00pm ? 12:00am), Hosted by RJ Anmol, leads the pack in the night time band.

Radio Mirchi rules the airwaves during the weekend as well, with its show Maango 983 (Sundays; 12:00pm -3:00pm) by RJ Prackriti. Created especially to air listener?s favourite songs, the show has been enjoying awesome response and feedback from Mumbaikars.

Expressing his opinion on the repeated success, Sriram Kilambi, Cluster Head, Radio Mirchi said, ?We are delighted with our success at the RAM scorecard. Our repetitive accomplishment is a clear projection of the love and support which we have received from our listeners over these years. We understand the demands of our listeners and provide them with interesting and entertaining programming. We are confident that our innovative offering will not only help us sustain our numero uno position; but will also contribute in increasing Mirchi?s listenership.?

MUMBAI: Tata Teleservices (Maharashtra) Limited (TTML), one of the fastest growing telecom services providers, today announced the launch of a unique Quickfinder A-GPS (Assisted Global Positioning System) service. The first-of-its-kind location-based service will be available exclusively to Tata Indicom subscribers, and is powered by Qualcomm?s QPoint solution and gpsOne technology integrated into Qualcomm chipsets.

QUICKFINDER will deliver advanced location-based services, enabling consumers and enterprises to pin-point locations of interest or track vehicles and consignments from origin to destination in real time. With the launch of this revolutionary service, Tata Indicom subscribers will now be able to experience vastly improved, robust and powerful location-based applications

on their mobile handsets and devices.

?QUICKFINDER will ride on the benefits of A-GPS technology and provide reliability and enhanced applications support to our location-based services. Our new offering is industry-leading and offers far greater accuracy and real-time access, since it is based on a hybrid A-GPS and Next-Gen technology platform, riding on Tata Indicom?s robust CDMA network. The A-GPS service will use the most advanced positioning methodology to provide users with precise position information, including inside buildings and structures,? said, Dr. Mukund Rajan, Managing Director of Tata Teleservices (Maharashtra) Limited. ?At TTML, our constant endeavor is to provide customers with advanced and rich wireless services, and this is evident with the deployment of our LBS solution,? he added.

?Qualcomm is pleased to collaborate with Tata Teleservices (Maharashtra) Limited for the launch of QUICKFINDER A-GPS service, which is an industry-first and offers an advanced location-based service experience to Indian consumers and enterprises,? Mr. Kanwalinder Singh, Senior Vice-President, Qualcomm Inc., and President of Qualcomm India and South Asia, said. ?QUICKFINDER leverages Qualcomm?s industry-leading integrated gpsOne position-location technology and QPoint location solution to offer the most reliable location-based services in real time, working seamlessly in open, indoor and dense urban environments. As a technology partner, we also have extended our support towards network deployment, integration and end-to-end validation on Tata Teleservices (Maharashtra) Limited robust CDMA network to ensure accurate location services for the Indian market,? he added.

?With TeleCommunication Systems? Navigation and POI solutions powering the QUICKFINDER for end-user applications, Tata Indicom is now offering an industry-proven set of A-GPS based applications,? Mr. Drew Morin, Senior Vice-President and CTO for TeleCommunication Systems, Inc., said. ?Consumers can easily find points of interest and quickly navigate to a destination from their precisely-located starting point. The Tata Indicom deployment also reflects TeleCommunication Systems? strength in precise location positioning infrastructure to support rapidly-growing international carriers that desire the flexibility of a hosted environment,? he added.

Traditional GPS services work best when the GPS antenna is visible to ?Open Sky? (at least three satellites), and can fail to determine the user?s ?Position Fix? if the antenna is not visible or is only partially visible. Furthermore, conventional GPS systems may take between one and 10 minutes for ?First Position Fix?, even in the case of ?Open Sky?. QUICKFINDER addresses these shortcomings with a hybrid system that uses both A-GPS and gpsOne technology to deliver fast and accurate results?the Tata Indicom A-GPS service will provide users with a ?Position Fix? in seconds and with accuracy up to and within 5-10 meters.

To begin with, TTML is launching the QUICKFINDER service in Mumbai and Pune. Addressing the mass market segment, QUICKFINDER will be available on the following handsets presently, with more handsets to follow shortly:

• MotoRAZR V3
• Blackberry 8830 World Edition

Existing Tata Indicom MotoRAZR V3 and Blackberry 8830 World Edition subscribers in the above listed cities can also avail of QUICKFINDER service by getting their existing handset configuration upgraded. This facility is being extended free of cost.

The key benefits of QUICKFINDER A-GPS are:

• Faster location acquisition: First Position Fix in seconds, using the A-GPS module and hybrid technology capabilities
• Saves battery life: The A-GPS CDMA module has inbuilt GPS and CDMA capabilities, reducing the external hardware and power requirements and, hence, reducing the overall power usage and costs
• Location acquisition indoors or in non-optimal environmental settings: Using Digital CDMA network support, the solution takes advantage of Advanced Forward Link Trilateration (AFLT) positioning to assist in determining accurate locations while indoors or in sub-optimal environments.
• Tracking applications: The same handset with voice and data capability can be used for tracking applications.

1. QUICKFINDER for End-Users:

Location-based services that will be immediately available are Point of Interest (POI) Search and Navigator. POI Search will enable users to zero-in on and locate points of interest, such as nearest ATMs, restaurants, shopping malls, educational institutes, Imp. Tourist locations, community service locations (Police Station, Ambulance, etc), , etc., with a single click, using the Tata Indicom network. Once this has been done, users will be able to use the application to navigate to the destination.

The Navigator application will provide end-users with directions, including those for driving, and the shortest route to the desired destination from their current location. GPS-enabled turn-by-turn directions will also be provided in areas that are open and indoors as well. Users will be able to map a route from their current location to the desired location with a choice of routes provided by the application, along with turn-by-turn navigation. Voice prompts along with route direction are also available as an additional utility, enhancing the experience further.

2. QUICKFINDER-I for Enterprises and BUSINESS USERS:

This solution enables real-time tracking of single or multiple vehicles via a secure and user-friendly web interface. Designed in a modular format to offer flexibility of tracking, monitoring, controlling and analyzing fleet performance QUICKFINDER?I enables customers with the flexibility of customizing MIS reports to their requirements. Powered by Tata Teleservices (Maharashtra) Limited CDMA network, customers can now track their vehicle or asset even while it is indoor or in a remote location.

The QUICKFINDER-I Advantage

1. Real-time vehicle tracking and monitoring of fleet of any size from anywhere, anytime via the Internet, SMS or the call centre
2. Vehicle location display on GIS map
3. Real time polling and messaging to remote vehicle from application interface
4. Exception alerts via e-mail and SMS in case of SOS, speed, Geo fence violation or predefined business event
5. 90-day location data warehousing
6. Access via secured user ID and password on Internet

MUMBAI: All hell breaks loose in the 1st part of MTV Hero Honda Roadies: Hell Down Under finale with Raghu?s bolt from the blue? the return of ALL 13 voted out Roadies! Not just to vote or help the two finalists, Palak and Nauman, but for another crack at becoming the ultimate Roadie!

Watch as the 13 battle it out trading wits, bribes, threats and taking on a whole new set of explosive tasks in what is sure to be the most dramatic finale ever of any reality series in India! Who will be the 3rd Roadie challenging the final 2? You cannot afford to miss the episode that lays down the rules for the beginning of the end!

When you thought it was nearly over? it?s HELL again on MTV Hero Honda Roadies: Hell Down Under this Sunday 19th April at 7 pm only on MTV!

MUMBAI: Cricket maniacs have an exciting two months ahead of them with the second season of IPL 2.0 beginning on April 18th. In this much awaited IPL season, UTVi gets you all that is happening ?behind the Wicket?. Watch ?Behind the Wicket? a 4-5 minute segment that shall air Monday ? Friday, during the 8:00 PM bulletin for extensive IPL update, trivia, debates and all that is to know about IPL.

Pavilion Pick will get CEOs to loosen up and give an anecdotal comment on IPL. Questions such as Can business honchos learn from strategies used in cricket? Can Cricket help Business survive the slowdown in economy? Are there any similarities between Cricket & Business? Can the Cricket teams ignite a team spirit in India Inc.? What can cricket take home from Business? to learning from the IPL and favorite teams and players- Pavillion Pick are special 30 second vignettes that shall air on the channel throughout the day.

On IPL Impact catch special stories on how IPL is influencing India as a nation. Also, get to know whether match performance is affecting the owner company?s stock prices, the strategies that General Entertainment Channels are employing to combat the IPL fever and several relevant questions that arise in your mind. IPL Impact will be in the form of 2-3 minute vignettes that shall air on the channel throughout the day.

UTVi gives you no scope to miss any action at the IPL 2.0. Catch the Live match scores on Pitch Report, a graphic display plate depicting current match scores.

Tune in to the electrifying IPL buzz from April 18th only on UTVi Business News.