MUMBAI: PIX, the premium English movie channel from Multi Screen Media Pvt Ltd formerly known as Sony Entertainment Network brings to you the LIVE telecast of FA Cup semi finals on 18th April at 9:45 pm and 19th April at 8:30 pm.

PIX has bagged the official television rights in India to telecast UK?s most popular football tournament, the FA Cup.

Watch the FA Cup semi finals on PIX and you could win yourself a trip for 2 to London to watch the finals LIVE! Just answer the questions that flash on your screen during the semi finals on 18th April at 9.45pm and 19th April at 8.30pm and you could watch the finals LIVE at the stadium.

So tune in to and find out who makes it to the Finals as Arsenal compete with Chelsea on 18th April at 9.45 pm and Manchester United

compete with Everton on 19th April at 8.30 pm LIVE, only on PIX.

MUMBAI: MTV?s flagship show & the country?s most successful reality show, MTV Hero Honda Roadies garnered 4.67 TVR with 1.02 million viewers tuning in last week. Additionally, ?The making of Roadies? episode premiered at 3.13 TVR making MTV the 6th most watched channel in its TG with 88 GRPs, much ahead of it?s competition put together.

After having held the no.1 position on Saturday 7pm, Roadies now rules the Sunday 7 pm slot being the no.1 show with its share being more than that of leading GECs.

Says Ashish Patil GM MTV India and Sr. VP Creative and Content, ?We?re thrilled to be setting new records of viewership for both, the channel and individual shows in the entire youth & music category now, even as competition collapses all around us. The best part is the finale of Roadies is yet to air & we promise you it?ll be a hell of a culmination to the season! Watch out world, here we come!?

Catch Part 1 of the MTV Hero Honda Roadies: Hell Down Under finale this Sunday, April 18 at 7 pm only on MTV!

MUMBAI: The elections results will be a combination of numerous factors, as political parties move into high gear for the remaining phases of the elections, CNBC-TV18 will bring to the Indian electorate a comprehensive line-up of programming that analyses various aspects of these elections. The latest addition to the line up is ?Advani v/s Manmohan? in ?War of Words? Election 2009 special, that will be hosted by Karan Thapar.

The guests on the show will include Chandan Mitra, (Rajya Sabha MP and Editor, The Pioneer) Satyavrat Chaturvedi, (Rajya Sabha MP & CWC Member) Inder Malhotra, (Former editor of TOI) and N Ram

, (Editor-in-Chief, The Hindu).

Watch as they analyse and debate the strengths and weaknesses of the two leading Prime Ministerial candidates along with Karan Thapar, one of the most respected names in journalism. ?War of Words?- ?Advani v/s Manmohan? will be aired on CNBC-TV18 on Saturday, April 18, 2009 at 9:00 pm. The programme will repeat on Saturday, April 18, 2009 at 11:30 pm and Sunday April 19, 2009 at 7:00pm.

Commenting on the show, Mr. Neel Chowdhury, VP Marketing, CNBC-TV18 and CNBC AWAAZ said, ?By offering the viewers a balanced viewpoint on the on going General Elections we intend to make them aware of issues that will help in making an informed decision when they go to cast their vote?.

About CNBC-TV18: CNBC-TV 18 is India‘s No.1 business medium and the undisputed leader in business news. And its leadership epitomizes the fact that India means business. It delivers quality and involved audiences that comprise a comprehensive viewership base greater than similar offerings in the business space across all media. The channel‘s benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across the country. CNBC-TV18 is currently available in over 30 million households in India.

MUMBAI: Cricket enthusiasts in India who were disappointed with the shifting of the popular T20 tournament to South Africa now have something to cheer about, as IDEA Cellular is set to launch a unique initiative to connect fans with their cricket super heroes.

IDEA Cellular, one of the leading telecom operators in the country will unveil an innovative gateway for its customers and other cricket fans to help them connect with Mumbai Indians? stars such as Sachin Tendulkar, Harbhajan Singh and Zaheer Khan, through a massive campaign starting tomorrow. For the first time in the history of Indian sports, cricket enthusiasts will get to call and SMS their stars, give them tips and suggestions, wish them Good Luck, and give other messages on phone.

The platform has been specially designed with a view to connect fans of IDEA sponsored Mumbai Indians while they play during the upcoming T20 tournament. Each player of the team will have a unique IDEA number which will be flashed across various mass media platforms, for people to call their favourite stars.

Speaking on the eve of the launch of the new campaign, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said, ?IDEA has constantly innovated to offer something new and different for mobile users in India. This is a first-of-its kind initiative connecting fans with Cricket stars. The communication underscores the power of a mobile telephony idea to unite all Indians behind one team in a way it has never been witnessed before.

?Mumbai Indians is studded with a number of players of national and international fame who have a huge fan following across the world. Through this campaign, our aim is to bridge the gap between cricket stars and their fans in a way that is personalized, and exhilarating?, he added.

During the tournament, IDEA will launch a range of value added services for its customers, and will bring cricket updates of Mumbai Indians? on-and off-field performance. IDEA will also offer a range of value added services such as wall papers, screen savers, ring tones, gaming, match videos, photos, and updates.

IDEA customers also stand a chance to win free tickets to the most sought after T-20 matches of Mumbai Indians in South Africa. IDEA will also offer a chance for its customers to win merchandize and meet the players in South Africa.

IDEA?s new campaign with Mumbai Indians will break in the media, starting tomorrow.

Millions of people across the world will witness IDEA sponsored Mumbai Indians battle with Chennai Super Kings in the inaugural day match in Cape Town on 18th April 2009.

MUMBAI: Kids are the future of India?they are aware, alert and responsible. With the general elections round the corner, the kids of Amul Voice of India Mummy ke Superstars render a musical appeal to the viewers to cast their VOTE to bring in good governance. The theme for this week is Jaago Re. Catch the kids sing songs

in their innocent voices to awaken the nation and urge the citizens to vote only on Amul Voice of India Mummy Ke Superstars on Saturday, April 18 @ 9pm only on STAR plus.

In this week?s episode, each mummy manager has selected a song for her child that is best suited to the theme of Jaago Re. They pay a musical tribute to the martyrs of our country through their renditions on songs like Vande Mataram, I Love My India, Aye Mere Watan Ke Logon, Rang De Basanti and many more. The judges were moved and touched by these little superstars so much that they couldn?t stop raving about their performances.

The performances of Bhavini and Aditya got standing ovations from the jury- the ace music composer duo Vishal - Shekhar & noted playback and classical singer Shubha Mudgal. Vishal was emotionally moved by Bhavini?s soulful performance of Aye Mere Watan ke Logon. He thanked her for reminding India about the sacrifices our brave soldiers have made for our country.

Mummy Managers are not leaving any stone unturned to ensure that their kids give a good performance - right from the song selection, to the way her kid dresses up during the performance - mummy managers are deciding and supervising it all. Their efforts aren?t wasted as they are all complimented by the esteemed jury and acknowledge all the valuable advice the kids get by the jury since it helps them to improve with every song. Week on week, the participants are just getting better, confident and have shed all their inhibitions.

Join the kids in saluting the spirit of our country this week on Amul Voice of India, Mummy ke Superstars on Saturday, April 18 @ 9pm only on STAR Plus.

The Amul Voice of India team has scouted the mother-child pairs from across many cities in India. They are Aditya Vijay Bhandari (Varanasi), P. Bhavini (Bhopal), Soham Himanshubhai Naik (Navsari), Yash Bharatkumar Shah (Baroda), Sayali Kishor Kambli (Mumbai), Swastika Bandyopadhyay (Mumbai), Akash Prakash Jagdhane (Mumbai), Trishita Maitra (Satna), Shivish Soni (New Delhi), Vaishnavi Tyagi (New Delhi) and Kritika Kukreti (New Delhi).

Produced by SOL, Amul STAR Voice of India ? Mummy Ke Superstars, not only continues to celebrate a child?s intrinsic talent on a nationwide platform, but viewers will enjoy a special theme and famous celebrity

judges on every episode of Amul STAR Voice of India.