MUMBAI: MTV will air the most awaited and talked about cricket league?the IPL! Get ready for a month long line up of the most competitive cricket, MTV ishtyle! Catch the action live, with minute to minute updates, regular highlights and? BAKRA!!!!

MTV BAKRA GOT YOU AGAIN!

MTV, India?s leading multimedia youth platform, known for its unpredictably hilarious property, MTV Bakra, celebrates April Fools Day with the IBL - The ?Indian Bakra League? - an MTV Bakra Din Special! Keeping with the ?cricketing? flavor of the month, with IPL, MTV unleashes a Bakra on everyone? cricketers, commentators and fans! What?s more, for the first time in the history of Indian television, only Bingo advertisements will play out on the channel all day through April 1st!

Hosted by Cyrus Broacha, get ready for a day long play out of cricketing bakras, featuring the team of Virendra Sehwag, Rahul Dravid, VJs Ayushmann and Jose, Vinod Kambli hitting wickets and getting hit wicket! Linked by Captain Broacha across a 1 hour special with multiple repeats not just on April 1, but as individual gags across a fortnight.

Says Vaibhav Vishal, Associate Vice President-Shows, MTV India, ?Bakra defines the trademark MTV irreverence, and we are glad to have Bingo with us as our partner in crime to hit those boundaries and bowl those bouncers. Watch out for the slips and silly points of the Indian Bakra League on 1st April as MTV and Bingo stump unsuspecting cricketing Bakras through the day, including the new MTV VJs Jose and Ayushmann!?

MTV Bakra was originally a small segment on the channel called ?True Lies? .Taking off from the success of the segment it was eventually made into a brand new independent show - MTV Bakra, and the rest, as they say, is history! The show has only got bigger and crazier with gags across various cities, colleges, catching Bakras across the social spectrum? the regular and the famous!

The early days of MTV Bakra where one saw Cyrus Broacha play various barber shop gags, were some of MTV Bakra?s greatest moments. Many a time, the Bakras have back fired on Cyrus leaving him in embarrassing situations which led to gags being played on him with the help of extremely willing celebrities!

Watch out, you might just be next!

Tune in to ?MTV & Bingo Indian Bakra League?, an hour long MTV Bakra Din Special, to catch your favourite laugh out loud moments at 3pm on April 1st, 2009! And if you still crave for more, there are Bakra gags being played through the day!

MUMBAI: It‘s always fun to witness the bride and groom-to-be dance on their own sangeet ceremony, complete with all the jhatkas and matkas of bollywood. But really, which sangeet could possibly have the the groom-to-be set the stage on fire dressed in the garb of the legend Elvis Presley himself... and dancing to his desi version of ‘Emosional Atyachar‘!!! Well, that?s Ranbir for you all!!

With the couple finally tying the knot (on screen!) in the 1st week of April, seems its becoming hopelessly difficult for Ranbir to follow a code of conduct. The lad seems to be experiencing a gamut of embarrassing emotions! To elaborate, soon after the ring ceremony, Ranbir, head over heels in love with his eternally yours, Rano ... pulls her aside and begs for a peck on the cheek. Rano, will all her coyness intact, softly slaps her dupatta end on Ranbir‘s face and runs back to the hall, expecting Ranbir to follow.... And so, he does... and how!

With his traditional sherwani turned into a rocking Elvis outfit and a cap to match... the heartbroken Ranbir returns with a shocking solo performance on Emotional Atyachar... as an answer to Rano‘s denial to his kiss request! Thoroughly regaling everyone around, and profusely embarrassing Rano, who?s keenly aware of what led to his new avatar... all it took for Elvis to be back was have Ranbir‘s demand for a kiss be rejected by his lady love...

So next time if a sangeet performance shocks the world out of you, do get to the bottom of what prompted it and surely the couple will have an answer to it!

Watch Ranbir Rano, every Monday ? Thursday at 11pm only on Zee TV

MUMBAI: From action thrillers to comedies, Akshay Kumar has done it all and within a span of his fifteen years in Bollywood he tasted both success and failure. This week‘s episode of Superstars Superlives bring you all about the undisputed king of Bollywood starting March 30 to April 03, Monday-Friday, 8.30pm only on ZoOm.

From Chandini Chowk in Delhi to waiter in Bangkok, to Martial Art instructor, Akshay Kumar aka Rajiv Bhatia often dreamt of making it big in Bollywood. With support and encouragement from his student who noticed his good looks and physique, slowly and steadily Akshay began his journey to the world of modeling and Bollywood. He worked hard and honed his acting talent to becoming one of the most sought after actors in the industry.

Vipul Shah said "I have been saying it for the last five years that Akshay Kumar is a dream to work with. He is a complete actor, having all the qualities of a superstar."

On this show we will also hop into Akki‘s romantic joy ride. Though appreciated for great work as an actor, he was also famous among the ladies. Known as the Casanova of the industry, he was often linked up with the actresses he has worked with. Be it Shilpa shetty to Ayesha Jhulka, Pooja Batra to Raveena Tandon, Katrina Kaif to Bipasha Basu, this tall and handsome was sure shot a lady killer. To top it all he even broke his engagement with Raveena Tondon for a mysterious girl.

Says Lara Dutta "I vibe well with him and I enjoy his company very much. I don‘t want to hide it from anyone that I did go out for dinner and shopping with him."

Leaving aside all controversies and rumors, he married Twinkle Khanna and is today a proud father of son Aarav. Nonetheless, this father of Aarav was a very mischievous boy during his college days. He once had a group of 10 people which was named the ‘Bloody ten‘.

Honored with the Padamshree, Akshay Kumar was the Olympics brand ambassador, and has won the AXN action award for his eye-catching stunt performances. He was part of the group that spread the message of ‘Never give up‘ as a responsible citizen and various other issues such as global warming, terrorism etc

From action Kumar to comedy Kumar, Akshay has certainly come a long way and success is no jigsaw puzzle, the actor just went a notch up with all his performances.

This special series will also showcase a glimpse of his performance on upcoming thriller with Nagesh Kukonoor‘s, Tasveer 8X10. So tune in to ‘Superstar Superlives, to find out more about the dare devil of Bollywood Akshay Kumar this Monday-Friday, March 30- April 03, at 8.30pm only on ZoOm

MUMBAI: Not for the easily offended the Bajaate Raho Awards come with a pre-requisite, a Sense of Humour! While there are many awards that felicitate excellence, The Bingo! Bajaate Raho Awards are the awards with a difference that celebrate the audiences? right to ?BAJAAO?.

The public has cast their votes and the ?winners? have been declared at the one and only awards with-a-twist that celebrate ?mediocrity? in categories like Bollywood, Music, Cricket, Television & City Special Awards!

After weeks of voting across the three cities of Mumbai, Delhi and Kolkata, the most anticipated (and of course dreaded!) awards of the year, felicitated all the ?winners? at Chitrakoot Ground, Mumbai.

And there was a lot more to offer than just naach-gaana... The awards, hosted by ace comedian Sunil Grover of ?Kaun Banega Champu? and ?Kya Aap Paanchvi Fail Champu Hai?? fame had Dr. Hoezay & Red FM RJs Malishka, Mantra, Nitin, Sachin & Rohini doing what they do best ? entertaining and BAJAAOING!!! Amongst hilarious acts and some hard core bajaaoing adding the glamour quotient were some sensuous and bold performances by Kangana Ranaut, ravishing item girl Sambhavna Seth, an enthralling performance by Anand Raj Anand, Mahi Gill of Dev D fame, Masakali singer Mohit Chauhan and the first female Indian Idol Sourabhee!

Commenting on the concept of the awards, Red FM, COO, Abraham Thomas, said, ?Truly the people?s voice has been heard, Red FM the Station for Expression for the masses believes in always reflecting the voice of the people through all its initiatives and the Bajaate Raho Awards does that in good effect.?

He further added, ?The awards and the nominations are supposed to be taken lightly and clearly the audiences? today have a sense of humor to take it in the right spirit. Therefore while Red FM itself plays hit songs like ?Tha Tha Karke? or ?Aksa beach?, the listeners who on one hand dance on these hit songs also find the lyrics funny! The Bajaate Raho Awards reflect this duality/?

Red FM Bajaate Raho Awards are only getting bigger and better having won two WOW awards for events and experiential marketing and with an on-ground televised presentation ceremony since last year.

Watch out for all this and more when the spectacular BINGO! Red FM Bajaate Raho Awards 2008 is telecast on SONY on 5th April 2009 at 6 p.m.

MUMBAI: E- 24 the entertainment channel owned and operated by B.A.G. Glamour Ltd. (A subsidiary of B.A.G. Films & Media Ltd.) under the umbrella of Broadcast 24 completed one year on March 27, 2009. Pitched as Bollywood‘s first news channel, E 24 managed to attract audiences of various age groups and succeeded in creating a new genre in television entertainment.

The channel after a year of coming alive on television is going strong with 24 hours Bollywood news, views, reviews, chats, gossips and latest chartbusters. The channel also introduced the concept of Karaoke on television for its audience.

"We celebrate our efforts that have gone into E 24 in the past year. I am confident the E 24 team will achieve many more milestones in the second year of the channel‘s run"

E 24 is available on all DTH platforms namely Tata Sky, Dish TV DD Direct.

MUMBAI: Sometimes the web can take over where TV lets off - and then go way past expectations.

One example is the online platform created by Idea Cellular to support its theme campaign "What an Idea, Sirji" starring Abhishek Bachchan. The commercials may have had a short run on TV. But the campaign online, conceptualised by Idea Cellular‘s media and digital agencies - Lintas Media Group and Pinstorm - has found legs and has quickly become now among the biggest online movements in India.

MyIdea.co.in was created as a platform to allow the public to present its ideas to change India and then to garner support and votes for their ideas. Within 3 weeks, the usage of the site has sky-rocketed, with over 1,300 ideas submitted by the public, over 2,75,000 views of these ideas - and over 1,00,000 votes on these ideas by the public.

Some of the ideas and the voting pattern so far include: Criminals shouldn‘t stand for elections, with over 11,000 voting for and 3,000 voting against; Save the girl child by paying the parents a stipend with about 4,000 votes for and about 100 votes against and even Instead of paying IPL players crores, Ambani & Mallya should save their employees‘ jobs with over 3,000 votes for and about 500 against.

Speaking about the platform, Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular said, "The platform behind MyIdea - that of collective decision-making is a sound one and we are really pleased with how the online platform has taken off, giving Indians a choice in suggesting ideas for a better tomorrow, and in gathering support for their ideas."

Lynn de Souza, Chairman Lintas Media Group added "MyIdea.co.in is proof that digital has come of age as a medium in India. Getting a lakh of public votes within 3 weeks was originally a process you once needed to spend a huge amount of money on-ground. Today, online has now become a great medium for brand activation in India."

Ansoo Gupta, Head, Global Business, Pinstorm said "We‘re really happy how it all came together - the site, the technology behind it, the dozens of ads we‘ve done to promote it - and the viral effect that is now spreading across India. The MyIdea site has now got a life of its own and we expect bigger things from it in the weeks ahead.