Multiplex Representatives say they would rather shut down than accept producer / distributors' deal
MUMBAI:The dharmyuddh between the film producers and distributors on one hand and the multiplex representatives on the other sees no sign of abating. India?s only entertainment trade channel ETC had, in its flagship show, ETC Bollywood Business, initiated a panel discussion to end the impasse that has led to producers / distributors calling for a national film release strike April 4th onwards.
Following its pioneering initiative of a panel discussion with the producers / distributors, ETC Bollywood Business brought together six of the country?s biggest multiplex representatives for a panel discussion - to address the issues raised by the producers / distributors ? Tushar Dhingra (Big Pictures), Vishal Kapur (Fun Republic), Shravan Shroff (Fame Adlabs), Amitabh Vardhan (PVR Cinemas), Alok Tandon (Inox) and Sanjay Dalia (Cinemax). This episode will air on ETC at 9:00pm on Wednesday, 25th March and will be repeat telecast on Zee Trendz at 10:30am on Thursday, 26th March.
The multiplex representatives have likened this impasse to a 20-20 match where the verdict is expected at the last moment. They still are hopeful that an agreement can be reached and the strike averted. Interestingly, the multiplex representatives are ready to share more than 50% of the ticket revenue provided the benchmark is performance.
?A flat 50% revenue sharing across all 4 weeks and for all films is simply not feasible for us. We don?t operate on such margins that we can give them such a deal. It is like taking rat poison and dying a slow death over a period of one year. We would rather shut down than agree to this deal.? said Shravan Shroff.
?Unfortunately we are fighting over a shrinking revenue pie. We had proposed to set up an anti-piracy cell, which could be funded jointly by us and them. Look we must work towards increasing the revenue pie. Kill piracy and your revenue increases automatically. Our offer, unfortunately, was met with silence.? explained Tushar Dhingra.
The multiplex representatives concede that should the strike come into effect, they will be forced to look at alternate content like IPL, music shows, etc. However they are afraid that the footfalls will reduce drastically. More worrisome, they say, is that if the strike continues for too long, it might change movie viewing habits of the audience.
Amitabh Vardhan explained their opposition to the 50-50 revenue sharing model,? Uniformity in revenue sharing will almost kill talent. Why would film makers invest in making better films if they know that a poorly made film will get the same percentage? For films which are good and do well we are willing to give more than 50%, but for a non-performing movie, why should we give it the same terms??
Answering to Vashu Bhagnani?s claim of value appreciation of Fame Adlabs, Shravan Shroff said,? Vashuji has said that the property that I bought for Rs. 16crores has become Rs. 125 crores today. Well, I have this to tell him ? if you think that you have quoted the correct figures, give me Rs. 100 crore and I will sell the said property to you right here right now!?
The multiplex representatives understand that they will incur heavy losses if the strike happens, but they are unwilling to accept the producers / distributors? demands as they stand now. They have proposed that a three member committee, comprising of one representative of producers / distributors, one representative of multiplex representatives and one industry arbitrator, mediate this impasse ? a proposal that they put across to the producers / distributors.