MUMBAI: 94.3 FM Radio One, for the Fataafat Generation, had Director Anurag Kashyup from the much awaited movie Gulaal at their studios in conversation with the station?s very popular ulti-seedhi jodi of RJs Jaggu and Tarana in a fun tete-a-tete on the Mumbai Fataafat show from 7 am ? 11 am. It would be aired on 11th March 2009 as a ?Holi special?.

With Bollywood music, trivia and more being a mainstay of the station?s programming, Radio One has upped its focus on providing listeners their dose of Bollywood Fataafat through conversations with celebrities, and Directors of upcoming movies.

Says RJ Tarana, ?Radio is such a medium, which enables listeners to call and chat with the stars we have as guests, and, our effort is to provide them with as many opportunities to do this as possible. Director Anurag Kashyup was invited to the studios to celebrate the spirit of ?Holi? with the listeners .?
Says Vehrnon Ibrahim, National Programming Director, Radio One, ?This is Bollywood Fataafat. Radio One listeners get immediate access to the best in Bollywood, through conversation with stars, hit songs, opportunities to meet celebrities one on one.?

Radio One has 7 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune Ahmedabad and Kolkatta.

MUMBAI: ‘The era of sedans is over‘ - This bold proclamation kicked off the mammoth campaign for Mahindra‘s new car - the Xylo. The dramatic opening line got equally dramatic visibility with doublespread ads in leading newspapers across the country. These were the lead ads in a striking campaign conceptualised and executed by Interface Communications.

Befitting the dramatic opening line, a dissonant teaser film had already set the stage for the big launch film. Conceptualised by Robby Matthew, and shot in Bangkok by Rajesh Saathi, the launch film shows a young executive signing off a business deal in the Xylo and then deciding to party that evening. We see elements in the city animated to resemble musical instruments, as the soundtrack starts to pick up. The film goes on to show him and his friends having a ball in the Xylo on the way to what we later learn is a nightclub. But when they get there they discover that they prefer partying in the Xylo and return to it.

Speaking on the crux of the film, Robby Matthew (NCD, Interface communications) said "Playing on the key strengths of the car, which are its uncompromised space and luxury, the campaign coveys the magical possibilities of this car."

Rajesh Saathi explains that the film has a lot of post-production effects in it, and for this the services of Voodoo productions were enlisted. The ‘bridge string harp‘ and ‘zebra crossing piano‘ morphs are some unique visuals that require some skillful rendition. He comments on the lively, sparky treatment of the film as a deliberate attempt to do things differently. The glitzy ‘music video‘ effect managed to give the film a distinct look that we hope will challange current trends in Indian car advertising.
The campaign asserted its presence deep inside the crevices of the Internet and other media too, with the post-launch website taking forward the ‘downtown‘ look of the Xylo launch film.

MUMBAI: Defending champions Manchester United will hope to thrive on home advantage after missing several chances in the first leg of their Champions League knock out round against Inter Milan, while Italian giants Juventus will look to nullify the Didier Drogba strike when they host Chelsea.

And all the live action from these crucial matches in the race to become the No1 football club in Europe will be available exclusively on Ten Sports, the most watched sports channel in the Sub-continent.

The two live matches scheduled for Wednesday, March 11, and Thursday, March 12, are Juventus hosting Chelsea and Manchester United at home against Inter Milan. Both matches start just after midnight, at 12:30 am IST. The Juventus-Chelsea match will be followed by slightly delayed telecast of Liverpool-Real Madrid, while the United-Milan match will be followed by the Arsenal-Roma tie. The delayed live matches will start at 3:15 am IST.

Drogba gave The Blues advantage in their home leg with an early goal, but Juventus have a great home record and Claudio Ranieri?s men will want nothing but a win in front of their passionate home fans.

Ranieri, who was the coach at Chelsea during four crucial years at the turn of the century, said his team was in a positive frame of mind and looking forward to the match.

?It?s an exciting encounter, a duel between a team that has started to get big, Chelsea, and a team that is on its way back to the top again, Juventus,? Ranieri said. ?Juventus are one of the most glorious teams in Europe.?

Liverpool may be having a tough time in their domestic league, but come Champions League, Rafa Benitez?s men wear a completely different look. Liverpool have already scored an important away goal in the first leg, and will look to seal the issue at home.

United, who moved seven points clear of the chasing pack in the English Premier League last week, will rue a host of missed opportunity, and some brilliant goalkeeping by Julio Cesar, as they managed a goalless draw in the first leg at San Siro. And now, Sir Alex Ferguson?s side, who have not lost their last 18 Champions League tie at Old Trafford, will be hoping their terrific home record helps them get over Jose Mourinho?s Inter, the current Serie A leaders.

Arsene Wenger?s men will be hoping to perform a repeat of last year ? they beat AC Milan 2-0 in their away match at the same stage of the tournament ? when they take on Roma. They already have the advantage of winning on Robbie van Persie?s penalty in the first leg at home.

MUMBAI: BIG Cinemas, India?s largest cinema chain, part of the Reliance Anil Dhirubhai Ambani Group and India‘s leading entertainment conglomerate Adlabs Films, has introduced authentic and affordable Japanese cuisine at select cinemas in Mumbai. With this move, BIG Cinemas seeks to provide its guests with great entertainment combined with a fine dining experience.

The new cuisine options will be an addition to Big Cinemas? already full-fledged menu service, and would therefore enable its guests to savour delicious and authentic Japanese delicacies - in both vegetarian and non-vegetarian options - such as Sushi and rolls at competitive rates. At present this service is exclusively available at select theatres in Mumbai such as BIG Cinemas Wadala (IMAX) and Metro BIG Cinemas etc.

According to Tushar Dhingra, COO ? BIG Cinemas, ?It is always our goal to provide our discerning guests with a differentiated as well as world class experience. These exciting alternatives have been introduced to offer added variety to our F&B in the form of international cuisine. We will consider rolling out such options in other major cities in the future as well.?

MUMBAI: OOH Media has joined hands with Eventfaqs for WOW Awards 2009 as the out-of-home TV partner. WOW Awards 2009 celebrates excellence in Event and Experiential Marketing. Every event and every on ground interaction between the brand and the consumer is an experience. WOW Awards rewards those experiences by the brands which achieved brand objectives by these events but at the same time made this experience enriching for the consumers.

Awards will be given in 28 categories including live entertainment event of the Year, Live event of the year in a foreign location, Television event of the year, Launch event of the year and B2B Event of the Year etc. The awards are going to be judged by a jury of 9 industry leaders led by Mr. Ramesh Natarajan Dy. Country Head South Asia, DHL Express. The Awards Ceremony is going to be held on 6th March 09 in Grand Hyatt, Mumbai.

Niloufer Dundh, CSO, OOH Media, said. "We are glad to associate with Eventfaqs for WOW Awards 2009. They are first of its kind of awards in Event and Marketing and reward the best experiences in this space. We wish WOW Awards team all the very best"

Launched in May 2007, OOH Media in India‘s largest digital OOH TV company with over 5000 screens in variegated locations including corporate parks, malls, multiplexes, residential complexes , gyms, salons, bookstores, restaurants across 22 cities in India.

MUMBAI: This Women?s Day, RED FM, the station for expression, helps Mumbai?s women conquer their fears. Your browser may not support display of this image.RED FM has introduced the most innovative contest - Yo Naari, Ab hai tumhari baari! Through this contest, RED FM invited women to SMS their greatest fears - something that has held them back for the longest time from doing things in their life! Three lucky women got a chance to train for an entire day with RED FM to overcome their fear.

This day-long rigorous training will empower these women to face their fears. As a special treat, they also win Gitanjali jewelry vouchers worth Rs. 2000 each. And on Women?s Day, they will get to sail with RED FM RJs in a sleek & classy French made Beneteau 7.5 yacht around the Mumbai harbour.

Speaking on the initiative, Anuj Singh, National Marketing Head and Station Head ? Mumbai, said, ?RED FM has always believed in being the frontrunner in capturing the pulse of the city. Through this initiative, we at RED FM are giving women a once-in-a-lifetime opportunity to overcome their fear and make their wishes come true. This is women empowerment at its best!?