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OMD India

  • BIG 92.7 FM says Jai Ho to women!

    Submitted by ITV Production on Mar 06

    MUMBAI: Times have changed from the days when the boys went after the hardware leaving those delicate fingers to solve the puzzles of softwares that make the world tick! There are exceptions, which are changing the rules of the game and BIG 92.7 FM says Jai Ho to such women, this Women?s Day! BIG 92.7 FM across its stations will be felicitating women who are going beyond the traditional roles and achieving success, very often amidst resistance from male counterparts.

    BIG 92.7 FM Mumbai, in taking forward its promise of Jaisa Mood Waisaich Music is hosting singer Sunidhi Chauhan crooning away to the tunes of songs which are a true reflection of women power as she felicitates women who come from non traditional, largely male dominated jobs like auto-rickshaw drivers, bus conductors, women bodyguards etc. In an extremely innovative initiative, RJ Archana Jani will board the ladies special and interact with women who will share their stories and will be taken on air. The Station is also screening a special film only for Women, which will have the women jocks Kalindi and Archana watch the film along with listeners.

    BIG FM?s Delhi Station launches ?De Taali? ? a campaign fighting the menace called eve teasing. The campaign has been planned in great detail, bringing to light the issue that is faced almost every day by women, from across ages and economic strata of society. The campaign will see the jocks visit different locations across the city and on catching eve teasers red handed will applaud them in true Delhi asking them to De Taali, embarrassing them enough to understand the awful act performed. The campaign is being launched with Delhi?s only woman auto rickshaw driver Sunita and will see jocks accompany her in the rickshaw and taking on reactions from people.

    The Bangalore Station, saluting women power across economic groups hosted actress Jenifer Kotwal along with lady taxi drivers, auto drivers and bus conductors who shared their real life stories on issues faced by women on a daily basis, one of the most common being eve teasing. The Station also shares tips on self protection and solutions on dealing with the issue. A mega on-ground activity is scheduled on Women?s Day where the RJ?s along with local celebs will address the audience on issues related to eve-teasing. A Street play on eve teasing will be enacted and BIG FM RJs will give away pepper sprays to women audience and also suggest ways to protect themselves.

    BIG 92.7 FM Chennai the only Station in Chennai, which plays music that pampers the mood of the listeners, has started an entire week long celebration focusing on women?s day called ?BIG Pudumai Penn? which will culminate on March 8th, 2009. The entire week from 2nd to 8th March will focus on celebrating women of substance where in each on-air show of BIG 92.7 FM focus on Women celebrities from various fields and women who have been doing exceptional work but are not known to the world. Each day a woman achiever from different fields will be felicitated on air, encouraging them for their service to society. The station hosted M. S. Lavanya, renowned saxophone player who played songs that were a tribute to women.

    BIG FM Hyderabad is all set to mark the Women?s Day by felicitating 10 women who have made a mark in their fields and are a true reflection of women power. Renowned film actress Manjula of the soon to launch film Kavya will go live on-air and will be titled as ?Super Nari? while she connects and speak to her co-stars (male) on ? why they think she is ?Super Nari?.

    The Kolkata Station saluted women power across different strata of society ranging from Tollywood reigning superstar Swastika Mukherjee to Jaba Roy a Lady Security Guard in charge of an IT Park, who was felicitated with a diamond pendant. The station is also hosting a woman celebrity and jocks on ground in a city?s mall where listeners will be invited to interact with them.

    Speaking on the occasion, Mr. Nirupam Sonu, Vice President, Programming ? BIG 92.7 FM said, "Women?s Day is an day where we go an extra mile to appreciate women ? their contribution to society, their success in non traditional roles, their overall contribution to society. We are saluting the spirit of these women through our innovative and comprehensive offerings both on air as well as on ground. Listeners are sure to enjoy the special treat being offered to them.?

  • Delhi gets its laughter dose on Radio Mirchi 98.3 FM

    Submitted by ITV Production on Mar 04

    NEW DELHI: Light, Camera, Action?.Dhoond tey reh jaaogay!!

    On a mission to spread happiness since its inception, Radio Mirchi 98.3 FM, India‘s Hottest Radio station has yet again kept its promise. To add an extra dose of laughter exclusively for its listeners, the laughter king Johnnie Lever along with Bollywood heartthrob Kunal Khemu and director Umesh went live on ?air on Delhi‘s favourite show ?Sunset Samosa? today.

    The star cast and the director with RJ Naved mesmerized Delhiites with their sizzling on air presence and shared anecdotes about the making of their latest movie, ?Dhoond tay reh jaaogey?. Additionally, they inspired Delhiites to be happy and take a breather from their daily hectic routine by watching comedy films.

    To add more excitement, Radio Mirchi provided a unique opportunity to its listeners to find out more about the secret of ?Sholay to Lagaan? concept in the film.

    What‘s more, the cast and crew candidly talked about ?Dhoond tay reh jaaogay? - a film around honesty being the best way to stardom!

    On this occasion Yatish Mehrishi, Cluster Head, Radio Mirchi, Delhi said," We at Radio Mirchi have always endeavored to establish a connect with our listeners not only in terms of great programming content and music but also by sharing the latest Bollywood updates for the upcoming movies direct from the stars. We are thrilled to have the three great Bollywood biggies as their presence added excitement and laughter to our show. On behalf of our listeners and Team Mirchi we wish them all the best for their latest movie."

  • Have no fear - the Golden Kela is here!

    Submitted by ITV Production on Mar 04

    NEW DELHI: Golden Kela Awards are all set to bring to light what the people at RANDOM magazine consider are the Best of the Worst ? the Cream of the Crop, the Top of the List, the King of the Hill, the Gunk Underneath the Bottom of the Barrel (phew!) - the very Worst of Indian Cinema!

    There are numerous award ceremonies each year that celebrate the best of Hindi Cinema. But so far, there has not been one that celebrates the Worst. Despite the year-end lists and compilations by critics and TV channels of the Worst, there is no real voice announcing the worst cinematic excellence in a given year - like the well-known Razzies of Hollywood - which is what Jatin Varma, Editor of RANDOM magazine, is hoping the Golden Kela Awards will do. (Remember SRK and Saif giving away the ?Na-real? Awards during the Filmfare ceremony last year !)

    ?A lot of people already know that most ?hit? films aren?t any good, at least here everybody can be in on the joke. We?re just doing what everybody else is thinking?, said Jatin Varma, Editor, RANDOM magazine. He further elaborates on what ?Kela Awards? are all about, he says, ?sometimes, film-stars give performances that are not their best and repay our (the fans) adoration with unbearable, intolerable performances ? for which, all we can offer them is a Golden Kela, and a Better Luck Next Time."

    Jaspal Bhatti, one of the Special guests to be present at the First Golden Kela Awards ceremony has a history of mocking accepted norms. He says, ?The Golden Kela Award is an award for excellence in creativity of the lowest degree, that doesn?t come without luck and a lot of hard work in the wrong direction. I wish the best of luck to all the nominees.?


  • B4U music presents
    the UK Asian music Awards 2009

    Submitted by ITV Production on Mar 03

    MUMBAI: B4U Music is proud to present the extravagant 2009 UK Asian Music Awards on March 5th 2009 at The Royal Festival Hall, London. The annual award ceremony returns bigger and better this year with an entertaining selection of performers.

    B4U Music is strongly associated with the UK Asian music scene. It is constantly supporting both established artists and newcomers who seek exposure in both the Asian and UK commercial music scene.

    The event will be hosted by B4U‘s very own VJ Salil and singer and actress Karen David. VJ Salil, a popular icon of the B4U Music channel will be travelling to the UK from Mumbai especially for the event.
    This year the UK Asian Music Awards will be held at the prestigious Royal Festival Hall, situated in the London South Bank Centre. The choice of such a prominent venue, that regularly hosts major concerts and events, exemplifies the high popularity of the award ceremony which 3000 people are expected to attend.

    Confirmed artists who are performing at the event include Channi Singh, Mona Singh, Amar ft Jim Beanz, Jagged Edge, H Dhami, Rishi Rich, Veronica, Mumzy, Tasha Tah, Nisha Kataria, Juggy D, Shayal, Romeo, Sef, Swiss, Des-C, D-Boy, DJ 279, Shahin Badar, Mets n Trix, DJ Kayper and many more.

    B4U will be filming the UK Asian Music Awards 2009 for it to be screened worldwide through all its beams.

    Kevin Rego (Head of Sales and Marketing of B4U Europe) states "B4U are extremely proud to again be a part of an event that is so important to the UK Asian music scene. One of the aims of our channel is to promote artists who have successfully created a space for Asian music in the UK and a ceremony like the UKAMA celebrates this. We are thrilled that B4U‘s very own VJ Salil is joining us for the event and I am certain it will be entertaining."

  • The Crowning of Amrita TV Junior Genius

    Submitted by ITV Production on Feb 27

    MUMBAI: Arshad Muhammed emerged the victor in Amrita TV‘s Winsmart ‘Junior Genius‘, to be crowned the undisputed Genius amongst Juniors at the Grand Finale held in Trivandrum.

    Launched in August, 2008, as a weekend primetime hourly show, ‘Junior Genius‘ was Malayalam television‘s first edutainment talent hunt targeted at 12-14 year olds; which assessed not just their IQ,GK or artistic abilities, but endeavored to analyse the total personality of the child, his physical, mental and intellectual potential.

    The show began with 30 contestants; and innovative rounds whisked the genius pool and the cream de la cream rose to the surface, and with eliminations at regular intervals, five finalists made it to the Grand Finale .

    In the cerebral race to the finishing line, the one who kept a level head on his shoulders and a sharp set of brains inside it, surged ahead and breasted the tape first, in a contest that measured their Total Personality Quotient and became the litmus test of their Character.

    Arshad, the youngest contestant, beat the rest of the field to take home the title and the one lakh rupee cash prize. Lekshmi S.H, a tenth grader was awarded Rs. 75,000 for the second spot, while Deepak.T, bagged the third prize, winning Rs. 50000

    Armed to the teeth with facts and figures, the finalists met in a pentagonal clash of brain and nerve as they faced a variety of assessments such as ‘Emotional Intelligence‘, ‘Mental Ability‘, ‘Extempore‘ and ‘Quiz‘

    In the Emotional Intelligence Test they were asked to observe a still picture of a human ‘emotion‘ for 30 seconds, and asked to weave a story lasting 90 seconds, that inculcated the emotion, followed by standard questions that measured the Emotional Quotient of the contestants.

    The Mental Ability Segment sketched a world famous person through a series of symbols that gave complex clues and broad hints as to the city in which he/she was born, the place they lived in, his/her profession ; piecing together these pointers the contestant had to identify the person .

    The third segment, Extempore Round assessed the contestants public speaking abilities and imagination, since he was required to speak extempore on a subject that was given to him on the spot . The final
    segment in the three hour show was a multifaceted Quiz Session .The
    Finale will be telecast at 7.30 pm on March 1st.

    They received their prizes from the Chief Guest, Mr Benoy Viswam, Honorable Minister for Forests, in front of a large appreciative audience who followed every dip and rise of the contestants‘ fortune with eager interest.

  • WGC Matchplay deciders live on Ten Sports

    Submitted by ITV Production on Feb 27

    MUMBAI: Semi-finals and finals of Accenture Matchplay, the first World Golf Championship event of the year, will be live and exclusive on Ten Sports, the most watched sports channel in the Sub-continent.

    The $8.5 million tournament, one of the most unique stops on the tour because of its format, was also the most talked about event this year as Tiger Woods finally made his much anticipated comeback from an eight-month-long layoff following his knee surgery after the US Open.

    One of the most well-attended event of all times ? all the top-64 ranked players in the world started the tournament ? the Accenture Matchplay reaches its deciding stages with semi-finals on Saturday, and the 36-hole final on Sunday.

    The two rounds will be live on Ten Sports. The semi-finals start 2.30 am IST on Sunday, March 1, followed by the final on Monday, March 2, starting 2.30 am IST.

    Woods was knocked out in the second round by South African Tim Clark, while Jeev Milkha Singh, the lone Indian in the fray, lost his opening-round match to European Ryder Cup star Ian Poulter.

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