MUMBAI: Bindass Movies, India‘s Apna Hollywood channel brings around not a handful but a bag full of piping hot new movies this July. 17 movies premiere, funniest Comedies, creepiest horrors and pumping action, the whole month on the Indian telly screens at 8.45 pm. So while the rains keep you from venturing outdoors tune in to your favorite Bindass Movies channel and watch the best of Hollywood come alive.

While Will Smith gets wrongly accused in ‘The Enemy of the State‘ on 20 July, the world seems to come to an end due to global warming in ‘The Day After Tomorrow‘ on 6th July. As sharks attack unsuspecting teens in ‘Shark Attack‘ on July 23rd the tornados destroy cities in ‘Atomic twister‘ on 24 July As space shuttles struggle underwater in ‘Deep Resque‘ on 22 July, submarines get hit by Nuclear bombs in ‘Maiden Voyage‘ on 21 July and after all action packed drama, the wonderful adventures of ‘Starsky and Hutch‘ come by to tickle your funny bone.

Sundays would be agile with action pack films; Fridays would be comic and bring in the celebration of the weekend with comedy films. And Saturdays would bring along exclusive premiers of blockbuster hits like ‘The Mimic Series‘ on 5 & 12 July, ‘Hindalgo‘ on 27 July and ‘Final Encounter‘ on 26 July.

Also in store is the exclusive Ben Stiller special on 25th July, 2008. An entire day dedicated to the man and his remarkable films, Duplex at 12.45 pm, Heavy Weight at 6:45 p.m, Starsky and Hutch at 8.45 pm.

So with a perfect blend of Action, Comedy and Drama, you definitely have a bowl full of visual treat. Get a taste of your Apna Hollywood, tune into Bindass movies all of this month of July, you‘ll surely not regret when it rains.

MUMBAI: AMO Communications was declared the winner of the UNFPA-Laadli National Creative Excellence Awards for Social Change by ‘Population First‘ for the category - print ads/cartoons at the awards ceremony, held on June 30, 2008 at Y. B Chavan Hall. (For the winning campaign ? please ref. attachment)

Suneel Katarnave - Art Director and Viral Bhatt - Copy writer, teamed up to execute the campaign idea. The awards were open to creative professionals from any organisation and also to freelance professionals. The categories for the awards included TVCs; slogans, lyrics and songs; print ads/cartoons; posters/outdoor media; photography; and innovative merchandise materials. The entries were judged by some of the stalwarts in the advertising industry viz. AP Parigi, MG Parameswaran, Pranesh Misra, Mohammed Khan, Pradeep Guha, Priti Nair and Ramesh Narayan.

‘Population First‘, a Mumbai based NGO working on population and health issues within the framework of women‘s rights and social development had instituted these awards to specifically target the social issue of female foeticide and falling sex ratio in the country.
‘Laadli‘ is the name of an ongoing girl child campaign in Mumbai.

AMO Communications also bagged the bronze at the Outdoor Advertising Convention (OAC) Social Awareness Campaign competition, presented by Outdoor Advertising magazine (OAM) & Indian Outdoor Advertising Association (IOAA).

The winners were announced at a grand award ceremony at the OAC 2008 convention, held at Nehru Science Center, Worli on 28th June 2008. The contest was launched by IOAA to creatively highlight social issues that needed to be addressed. The winning concepts would be rolled out as a campaign across outdoor formats in the country. The competition received more than 3000 entries from across the country and was judged by a jury of senior advertising, marketing and media professionals headed by Pratap Bose, CEO, O&M. Minoti Shetye and Gwendoline Fernandez, from AMO Communications, bagged the bronze for their entry on ‘Stop Domestic Violence‘. (plz ref. attachment)

Commenting on the win, Elvis Dias, Managing Director, AMO Communications said: "The recent spate of awards for AMO proves that our pursuit for creative excellence has now become a process. A lot of social messages are shocking but fail to connect with the heart.

The trick in designing communication aimed at influencing social change is to create something that connects with the heart. The message must convert to action, only then it would have achieved success. I think this is exactly what the team has achieved."

"We have set aside a budget to actively promote communication towards initiating social change and will be executing such campaigns across various mediums. This gives us immense satisfaction. Next on the line is a campaign to deter the spit fire types from painting the town red, with an edible but non-edible substance, called paan," he added.

Said Bob D‘Silva, Creative Director, AMO Communications, "We, at AMO, are glad that we are doing our bit for the society. Honestly, the awards and cash are but incidental. "

MUMBAI: Cell 18, one of Asia?s largest creative production house and a creative unit of the Network 18 Group, has bagged two awards at the UNFPA (United Nations Population First Award) Laadli?s Creative Excellence Awards for Social Change in print and animation category. Cell 18 has been a front runner in the Public Service Advertising space, having created a number of advertisements in both press and film, for various causes ranging from global warming, to suicide prevention, AIDS, alzheimers, no smoking, littering, spitting, domestic violence and many more.

Madhu Amodia and Aakriti Arora of Cell 18 cracked the winning campaign in Print category and film category on saving the girl child. The print campaign depicts the letters X and Y (for the X & Y chromosomes). The film opens with a book of fairy tales which has all the female characters scratched out of the stories, the film ends with the note "It?s a little known fact that in Asia, over 60 million girls are ?missing? due to parental sex selection? Don?t let her fairytale end."

Commenting on this Mr. Zubin Driver, Head, Cell 18 says, "I am thrilled that our creative minds are thinking of public service work all the time. The UNFPA Laadli award has special meaning because it is an effort to create communication that can be used at a grass-root level. The cell is happy to support such efforts and will continue to extend its services to support meaningful causes."

This is not the first time that Cell 18 has done something in public service category. They have been dedicatedly producing 2 public service campaigns in a month. Cell 18 has bagged more than 30 awards in a little over 2 years, under various categories and continues in its pursuit of making people think about matters that concern modern society.

In last couple of years Cell 18 has evolved as a one-stop shop for ideation and excellent execution. Cell 18, equipped with the latest technology (Over 25 Graphic work-stations, 12 FCP edit suites, 1 Flint set up, 2 Online Smoke set up), has an army of creative people that work 24/7 to deliver high-end creative solutions.

MUMBAI: Zee Cinema has once again emerged a clear leader in the movie space with a consistent performance in the last eight weeks and reaching an all-time high with 179 GRPs in week 25. The newly launched Saturday night slot ?Shanivaar Ki Raat Sitaron Ke Saath? has shown a grand opening with Vivah delivering a TVR of 2.8. The channel telecast the world premiere of Dhol on Sunday which garnered ratings as high as 2.5.

Mohan Gopinath, Business Head, Zee Cinema, says, ?We are extremely happy that the channel has been performing consistently over a period of time and and I see this as a continued trend forward. Shanivaar Ki Raat has been revived and launched keeping viewers? tastes and demand in account and hence we are glad with the overwhelming opening response to our efforts. Our recent initiatives like the kids? festival with Darsheel Safary and telecast of some of the popular movies has helped us maintain the momentum. Alongwith the blockbusters lined up in the coming months, our viewers would also get to witness an exciting endeavor with Imran Khan with which we hope to delight them.?

Launched in 1995, Zee Cinema is the No. 1 Movie channel in the country and the No.2 Hindi mass channel. The channel reaches more than 75% of the C&S households. It is the first Indian pay channel for Hindi movies, reaching Hindi movie fans all across Asia, UK, the US. Africa, Australia and New Zealand.

MUMBAI: Rain songs have always been an integral part of our film industry down the ages. The industry‘s heroines have immortalized the ubiquitous rain song. Now that the monsoon has returned to our lives, MAX, the Premium Movies and Special Events Channel promises to give you a total ‘rainy‘ experience with its July afternoon festival aptly titled ‘Tip Tip Barsa Pani‘.

For two weeks starting 14th July, get drenched in the downpour of Hindi films like Raja Hindustani (Dharmesh Darshan‘s award-winning poor boy - rich girl saga with Aamir Khan & Karishma Kapoor), Chandni ("Lagi aaj sawan ki phir vo jhadi hai" filled with romance and nostalgia and the beautiful Sridevi), Lamhe ("Megha Re Megha" with Sridevi singing on a swing under a heavy downpour in a traditional Rajasthani outfit), Yeh Dillagi ("Dekho zara dekho barsaat ..." a fast and peppy track to sing and dance in the rain any time), Mohra ("Tip tip barsa pani" with ravishing Raveena Tandon serenading Akshay Kumar)to name a few. These "rainy" movies will be telecast everyday at noon from 14th - 25th July at 12 noon. What sets these films apart is that all of them have at least one sensational, rain-inspired, foot-tapping song.

While it may or may not be raining outside, it is officially the rainy season in India and MAX would like to entertain its viewers with these lovely theme-linked films. Viewers will definitely enjoy this line-up of popular movies containing some sequence of rain that will make sitting at home so much more fun. Rains have a certain charm and evoke our senses in a magical way and this film festival promises to bring MAX‘s audience in the right mood.

MUMBAI: Time for some Action? However this time around it gets groovy on the upcoming action reality based show Fear Factor- IDEA Khatron Ke Khiladi as Akshay Kumar along with 13 dancing beauties brimming with energy, all vibing to the pulsating music created especially for the show. The music trailer will be aired across TV including music channels.

The eclectic music composition has been created by the talented Salim Sulieman and lending his voice for the track is Neeraj Shridhar. The lyrics of the music trailer talks about Akshay Kumar being the ultimate ?Khatron Ke Khiladi? and 13 sensational ?Hasinas? performing death-defying stunts in the exotic locales of South Africa turns out to be an action-oriented melodic piece.

Speaking on the music trailer, Rameet Arora, Marketing Head COLORS said ?The thought process behind Fear Factor ?Khatron Ke Khiladi has been to treat it like a Bollywood action movie for television. This can be seen running right through the shows casting, exotic South African locales, and promotional film shot in Bangkok. Continuing in the same vein, just before the release of any blockbuster film we would like to give our viewers a sneak peak into the show with a music trailer. The trailer provides an interesting introduction to the show with foot-tapping, music by Salim-Sulieman. Thereafter, Neeraj Shridhar in his trademark playback style takes over, rendering vocals to a highly pepped up and entertaining musical which promises to be a delight to hear and watch?

Speaking on the creation of the music, duo Salim Sulieman said, ?The show has a huge appeal internationally, hence we wanted to create a soundtrack that has tonnes of attitude and a genre of its own,with Neeraj lending his funky vocals we hope it to become extremely catchy and hummable?

Fear Factor- IDEA Khatron Ke Khiladi will be hosted by Bollywood?s ultimate action hero Akshay Kumar. The show takes the game to the highest level of physical and mental challenge, making it more gritty and edgy than ever before. Another attraction of ?FEAR FACTOR - Khatron ke Khiladi? is going to be the 13 Bollywood beauties, which?ll compete with each other, to be the last-one-standing. Yaana Gupta, Aditi Govtrikar, Pooja Bedi, Sonali Kulkarni, Anita Hasnandani, Meghna Naidu, Tapur Chatterjee, Tupur Cahtterjee, Nethra Raghuraman, Anjana Sukhani, Dipannita Sharma, Vidya Malvade & Urvashi Sharma. Produced by Endemol India.

Catch Akshay Kumar In Fear Factor -?IDEA Khatron Ke Khiladi? ? Jo Darr Gaya Woh Ghar Gaya Coming Soon only on COLORS.