94.3 MY FM Spreads Safe Driving Message with Car Rally
MUMBAI: After a rocking Birthday Bash in Bhopal, Madhya Pradesh witnessed another feast from MY FM in Indore - The MY FM Car Treasure Rally.MY FM Indore, which recently won the Best Station Launch at the India Radio Forum, organized a Car Rally on 1st June. The rally was an exhilarating, fun-filled activity aimed at creating awareness among people about Road Sense and importance of driving sensibly. The rally showcased that Indoreans were ready to help themselves as well as the authorities by being considerate about the environment and traffic.
The listeners were registered after on-air contest about sensible driving and 50 winners were invited to participate in the car rally which was flagged off by the City Mayor Dr. Uma Shashi Sharma at 11.30 AM. The participants were only provided with the flag off point and the first stoppage destination. The event had a total of 5 stoppages and participants had to reach each point within 15 minutes after listening to the announcements on air carefully as the RJs gave the directions and route plan for each stoppage point after every 15 minutes. The rally participants had to follow all traffic rules and reach the broadcasted destination on time. The listeners present en route and at destinations cheered up the Treasure Rally participants.
Speaking about the event Mr Harrish M. Bhatia, COO - Synergy Media Entertainment Ltd. Said "MY FM has always created innovative ideas to involve its listeners in meaningful yet fun activities like the Car Treasure Rally. As a radio station that prides itself in being an integral part of its listeners‘ lives, we wanted to address the issues of sensible driving in a way that was fun so we decided to do something that was exciting yet drove the point home. The participation from Indoreans proved that there are enough concerned people and that they can make a difference if provided with the right platform"