MUMBAI: Commemorating the World No Tobacco Day, to be held on May 31, Pfizer Limited today announced the launch of the Champs Club website (www.champsclub.in <http://www .champsclub.in/> ) and a toll-free helpline (1800 4 190190), to help smokers who are strongly motivated to quit smoking. The toll free helpline can be reached from all mobile and landline numbers and is functional from 8.00 am to 8.00 pm everyday. The website and national toll free helpline aims to educate motivated quitters about nicotine addiction and provides guidance that will help them embark on the journey of quitting smoking and staying smoke free. Smokers can now talk to a Champs Club coach who will assist motivated quitters to identify the next best steps to achieve their goal of quitting.

On the occasion of the launch, Dr Chandrashekhar Potkar, Director, Medical and Regulatory Affairs, Pfizer India said, "We are extremely happy to announce the launch of Champs Club just ahead of the World No Tobacco Day. One of the many reasons that smokers find it difficult to quit is because of a lack of a constant support system. The Champs Club will help the smoker understand the seriousness of nicotine addiction and hand-hold him/her through the quitting process."

"Champs Club is Pfizer‘s endeavor to create a holistic method that can address the issue of smoking in the country. Today, Champix and Champs Club together provide the doctor and smoker with a highly effective and innovative therapeutic option and the psychological support that can help patients overcome the addiction to nicotine," Dr. Potkar added.

MUMBAI: This weekend was indeed a special treat for all the Challengers as they get their last opportunity to step into the Champion squad on Clinic All Clear ‘Jo Jeeta Wohi Superstar‘, Fri, May 30th, 10 p.m. only on STAR Plus. The contest got even tougher for the three Challengers - Amey, Rex & Toshi as this episode also allows the four eliminated contestants to bounce back as a Champion.

Tension & exhilaration began to rise as all the contestants gave their best performance to retain themselves in the competition. But Toshi clearly stole the show with his brilliant performance. He left the judges spellbound when he sang ‘O re Piya‘. The jury members also set the bar higher in this episode as they wanted the contestants to only give their best.

There was a twist when initially all the contestants got to know that they would know their performance scores from only 2 of the jury members. And the tension kept building up for them till Shekhar‘s scores were also revealed to them at the end of the episode. Moreover for the first time, the Champions were seen to make uncharitable and frank views on each Challenger‘s performance.

Tension has reached the pinnacle as this time with not only one but two Challengers being given the opportunity to go into the Champion squad. The top 3 Challengers of this week were Prajakta, Priyani and Toshi. Now the decision lies with the Champions ? which two Challengers would they want to compete with in the coming weeks??

To catch more excitement & action stay tuned to Clinic All Clear ‘Jo Jeeta Wohi Superstar‘, Fri, May 30th, 10 p.m. only on Star Plus!

MUMBAI: Ten years back HIND ROCK wasn‘t coined as a phrase or as a hype line (they hate the hype), but it is an attitude, an identity, a movement that EUPHORIA took upon themselves to show that sometimes Rock can be Right! And now it is!! The best is yet to come... but then, what is the best??" Aah? life and its mysteries.

Today, 2008 A.D. EUPHORIA has created a home for itself in the hearts of music aficionados and supporters (They hate the term fan! Fans are on ceilings). The non believers still find excuses but? "they are the challenge!"

Their various hit albums include DHOOM, PHIR DHOOM, MANTRA, EUPHORIA Gully and Mehfuz.

They have played in Nepal, Sri Lanka, Dubai, Canada, Mauritius, Thailand, U.S.A. Yeah, played at the prestigious Beale Street Music Festival in Memphis, the birthplace of Rock‘n‘Roll to 300,000 screaming Americans (the only Indians to do it) and then again at the General Assembly Hall at the United Nations, New York. They were the first band to get in and rock the assembly with music (and not speeches). "The greatest satisfaction is to play to people who love your music irrespective of the language of the genre. That‘s the real respect a musician craves for!"

Euphoria is playing in Chennai on the 7th of June 2008. They are doing a public performance in Chennai after 3 years. The event is scheduled to happen at the YMCA grounds Royapettah. The event would be witnessed by 7000 odd people.

"Its nice to be back in Chennai after a long gap and we are very keen to perform in Chennai" says Dr. Palash Sen, the lead singer of the brand.

"Mirchi as a station always caters to the young and vibrant music lovers. We have always created a niche for ourselves. Euphoria as a band also believes in a similar ideology. We are glad to get them to Chennai" says Sandeep Sud- Cluster Head & VP - Radio Mirchi Chennai.

SAE college is the presenting sponsor of the event. Indian Terrain, Jainsons and Galla thick mango are the Associate sponsors of the event. Paramount Airways is the official airline partner, while Radisson GRT, Chennai is the hospitality partner and Travel house is the travel partner on this event. The event is powered by Mirchi Activation.

MUMBAI: CNBC-TV18‘s award winning Advertising and Marketing show Storyboard celebrates its 7th Anniversary this May. Over the past seven years, Storyboard has been the showcase of the A&M community with thought provoking features on creativity and market strategy.

On this anniversary special, Storyboard takes the three most illustrious creative directors to take a step back in time and connect with their roots. Watch as .R Balakrishnan, Agnello Dias and Sonal Dabral give creative insights to their hometown brands on how to proficiently market themselves on Saturday 2:30 P.M, Sunday 11:30 A.M and Wednesday 6:30 P.M.

While commenting on the 7th Anniversary celebration, Mr. Neel Chowdhury ? Vice President, Marketing, CNBC-TV18 & CNBC AWAAZ added, "Storyboard has come a long way since 2001, and from reporting on brands has now become a brand in itself, through all its extensions like Storyboard Admeter, Storyboard Talks to, Guest Editor etc. it garners an intelligent and discerning audience.."

Over the years Storyboard has always been known to showcase exceptional talent and cutting edge developments in the world of Advertising and Marketing. And on its seventh anniversary it maintains the same tradition by taking Storyboard from TV to on ground with the soon to be launched "StoryRoad". Storyboard will travel in a series of on-ground events and discuss the current issues of its respective local markets.

MUMBAI: Catch the new kraze on the small screen ‘Krazy Kiya Re‘ on SAB with Perizaad Zorabian and Sachin Pilgaonkar as the judges. With excitement levels rising with every episode, Ankita energizes the stage with her performance of ‘Kiss me baby‘ on the tune of ‘Bairi piya‘.

The highlight of the show airing on Friday May 30, 2008 most definitely, will be when one of the judges croons the song ‘Monica my darling‘ for one of the contestants.

Don‘t miss this week‘s episode of ‘Krazy Kiya Re‘ at 8:00 pm only on SAB