MUMBAI: Revv, the sternly elegant men‘s jewellery steel brand by the the country‘s largest integrated jewellery manufacturer, the effervescent Gitanjali Group has acquired the sponsorship rights of the Kolkata Tigers Team at the Indian Cricket League (ICL). Kicking off the exciting sport, the Edelweiss 20s Challenge promises 30-days of non-stop pulsating cricket which will be held in three locations: Hyderabad, Chandigarh (Panchkula) and Gurgaon from 9 March to 7 April, 2008.

After establishing itself as a prominent player in the gems and jewellery industry, the company has ventured into lifestyle and is now making an endeavor to reach our wider base of audience by associating itself with the field of sports.In a press conference at Hyderabad, the Group unveiled its association with ICL and jersey sported by the cricket stars of the Kolkata Tigers team was also showcased.

Speaking on the initiative, Mr. Adri Voorn, Executive Director - Gitanjali Gems Ltd, states, "Gitanjali Group would like to be at the heart of young India. Cricket in India is more than a sport. It has a cult status, we are glad to be associated with this magnificent game that is the singular most unifying force in a diverse country like India."

"Revv ? a high-fashion jewellery range in steel is definitely a style statement of the iconic metrosexual men of today. The ICL is indeed a great platform to promote this brand. After Bollywood, it is sportsmen who have acts indelible impressions on the Indian minds. Just the way cricket matches are a fever in the country, we believe that our Revv range of jewellery would score high" Mr. Voorn added.

Mr. Kiran More, Executive Board Member, Indian Cricket League (ICL), "We are delighted to welcome Gitanjali Group on the ICL platform and Revv as sponsors of the Kolkata Tigers team. Their coming on board as sponsors provides encouragement & support to a side representing a very important cricket centre of the nation. The tigers boasts of some of the most exciting young cricketers in the country, & a sponsorship backing from a esteemed organization like Gitanjali Group will definitely go a long way in boosting the morale of these magnificent young men"

The Group has had a long and fruitful association with the City of Joy. Establishing its footprints in the culturally rich city of Kolkata, Gitanjali Group has made huge investments in the Mani Kanchan project along with setting up an institute to train people in the art of jewellery manufacturing, diamond cutting and polishing. The institute will produce approximately 10000 skilled personnel over the next 5 years to meet the shortage faced by the gems and jewellery industry. The Group will also set up its state of the art luxury mall in Kolkata, for which the company has acquired 100,000 square feet of space in Axis Mall in New Town built by the Bengal Peerless. The mall would sell lifestyle and jewellery brands, including the highly acclaimed international ones. The Gitanjali group‘s profitability is akin to a mine whose surface has just been explored. The true impact of all the initiatives undertaken is to fructify fully. Careful positioning, immense investments and dedicated organizational effort have positioned them at the crest of a wave that is moving upwards with great momentum.

MUMBAI: Perizad Zorabian takes you through time - to India‘s age of royal luxury and back into our brand conscious times. Get a peek into the extravagant ways of the Maharajas of yore, limited only by their own imagination. Their time may have come and gone but the lust for luxury is greater than ever before. Welcome to a new India of big bucks, bigger dreams and Louis Vuitton lifestyles. Meet the patrons, hear the experts and see the goodies on a grand tour of the luxe life and haute couture style.
Also on the show - Limited edition pick of the week - the top five royal indulgences of all time and the best bags on offer from Louis Vuitton.

Limited edition is a new weekly offering by NDTV Good Times, presented by actress Perizaad Zorabian. The show has high aspiration value for India‘s ascendant consumers, with an eye specifically on high life. It will focus on all things luxurious, refined and high quality, but more than being a show about all high end stuff that money can buy, it is a show that sets the benchmark for what to covet. Limited Edition is guilt-less celebration of the top end of consumerism. from the finest chocolate to million dollar yatchs.

Catch Limited edition on 22 March, 2008 at 9:00 pm and repeat telecast on 23 March, 2008 at 9:00 pm only on NDTV Good Times.

MUMBAI: Living up to its brand-line Suno Sunao, Life Banao! and in keeping with the vibe of the city this ‘Eid-Milad-Ul-Nabi‘

which is the festival to celebrate the birth of ‘The Prophet‘, BIG 92.7 FM, India‘s No. 1 FM Station will have RJ Ali hosting a night-long show from the Hazratbal Dargah. The Station has put together an excellent programming line up to ensure the local populace can enjoy every bit of this auspicious day.

BIG FM‘s RJ Ali would be hosting this show from the venue throughout the night of the celebration. The show is scheduled to start from 9.30 pm on 20 March and would continue till 8.00 am on 21 March.

The show, will be hosted from the venue, and will also see the broadcast of the recitation of Naat (religious song) at the Dargah, along with interactions with people visiting the Dargah to participate in the sacred offerings on this auspicious and sacred day. The day will see crowds in large numbers celebrating the birth of ‘The Prophet‘ at the local mosque and offering their prayers. BIG 92.7 FM would ensure that they reach out to the masses and bring out the real essence of this festival by providing updates from the ‘Dargah‘.

MUMBAI: BIG 92.7 FM, India?s No. 1 FM Station, in keeping with the Vibe of the City, is all geared up to celebrate Holi, the country?s festival of colors with lots of exciting on- air & off-air initiatives planned for its listeners across its Stations.

Celebrations on this colorful festival in the Mumbai Station have already begun with interesting on-air content & programming planned around this festival, which is symbolic of fun & frolic, naughty pranks and the urge to involve all those who especially want to resist playing with color. The Station will see the festival coming full circle with none other than comedy king Raju Shrivastav tickling your funny bone on ?Raju ke Rangeen Pangey? as he gets mischievous and pulls a prank on all his near & dear ones on the ?BIG Chai?. He will also be inviting listeners? to become his on-air Pangeshkar and escalate the celebrations on-air filled with humor and laughter. Through the week, BIG 92.7 FM will be taking interactivity to higher level by inviting listeners? to give us ?Holi Pe Panga Leney Ke Tareeke?

BIG 92.7 FM Mumbai kick-started its colorful week by flagging off with the color pink followed by silver, yellow, green, purple and ?choose your favorite color? on the day of Holi. BIG 92.7 FM will also be drenching themselves in colors with the RJs in our very own ?Holi Ki Toli?. Each of these colorful days will see innovative on-air content planned around the day?s color like find the missing colors (songs with color words beeped) and the lucky winner will get the opportunity to play with their favorite RJ on ?Holi Ki Toli?. BIG 92.7 FM will be giving listeners? a glimpse of the colors that could be associated with Bollywood and cricket celebrities, celebrities favourite colors, on-air interview of color therapist, special preparations for the festival in restaurants/ thandai suppliers / special clothes. There will also be listener interactions based on what?s going to be in demand this season, celebrities ke Pangey Ke Tareeke/ bhang stories, tips on getting rid of the colors, hottest celebrity Holi parties etc. BIG 92.7 FM will also giving listeners outdoor broadcast of the burning of Holika on-air clubbed with exciting content around good over evil!

BIG 92.7 FM, Delhi?s only 100 chartbuster station will be offering listeners ?Rang Achchey Hain?, as part of its on-air celebration. This on-air contest will be inviting listeners on March 21st & 22nd and encourage people to just drench themselves and ENJOY COLOR thoroughly without any inhibitions?spoil your clothes & shoes! To take part in this interactive contest, listeners? will have to answer a simple 100 chartbuster based questions and the winner gets to walk away with exciting shopping vouchers!

In Kanpur, listeners will get to relish a 3 day marathon with the ?BIG Holi Laugh-a-thon? with none other than Raju Shrivastav and his inimitable brand of humor. Interactive contests have also been planned asking listeners to match their wits with Raju Shrivastav and call up with their own jokes and win prizes every hour. Celebrities will be taken on air to wish Holi to listeners.

A BIG Holi Party for the listeners would also be organized where non stop music will be played by a celebrity DJ.

BIG 92.7 FM Indore will be observing a ?Dry Holi? and talk about an eco-friendly Holi. Its RJs will be roaming the streets of the city playing Holi with listeners and distribute Gulaal

BIG 92.7 FM Bangalore and its RJs will talk about the significance of colors in the morning Breakfast show while popular RJ. RJ Rohith joins the city Holi parties to give live updates.

In Kolkata, popular comedians Kharaj Mukherjee and Kanchan Mullick would be visiting the studio along with RJ Koushik to screen the jokes and finally plugging on air how these jokes changed the colors of their life. The best jokes get featured on all shows with celebrity comments and the winners splatter out the colors of Holi at a glittering party at Aquatica Water Park on Holi.

In Hyderabad, the Station is planning to host a Kolkata ?BIG Holi Party? for 100 listeners followed by a lot of on ground contests for listeners to be played

In Chandigarh, BIG 92.7 FM will be hosting a non stop ?Rain dance party?. There will be experts and astrologers on-air talking about the importance of colors in one?s lives. Listeners will also the opportunity to win beauty treatment packages for the after effects of the skin post Holi

Commenting on this occasion, Mr. Manav Dhanda, Vice President ? Programming, BIG 92.7FM said, ?Holi is a time for celebration and BIG 92.7 FM is riding high on its colorful airwaves across Stations. We are offering listeners a rendezvous with color combined with great on-air content & off-air offerings. We are confident of providing listeners a great time through the innovative packaging of our content around the pegs of color, humor, laughter and much more??

MUMBAI: In celebrating the festival of colours, IBN7 has lined up an array of special programming that is sure to make Holi all the more vibrant! From hilarious comedy shows, a Holi-theme film song special to a ‘Zindagi Live‘ special with Sunidhi Chauhan, IBN7‘s exciting Holi festivities will extend over two days beginning on Holika Dahan (March 21) and continuing throughout the day on Holi (March 22):

• ‘Holi ki Goli‘ (March 21, 7:30 pm; repeats March 22, 8:30 am): The half-hour comedy show will feature the famous comic duo from Pakistan, Ali Hasan & Irfan Malik, who promise to leave the viewers rolling on the floor with their hilarious jokes, satirical takes on life and gigs!
• ‘Holi Khelen Raghubeera‘ (March 21, 9:30 pm; repeats March 22, 7:30 pm): The show, hosted by Richa Anirudh, will feature the best Holi songs from Bollywood. The songs are interspersed with interesting anchor bits that not only link one song to the other, but also toss snippets related to the sequence of the songs.
• ‘Big News - Holi Special‘ (March 21, 10 pm): IBN7‘s daily 10 pm news bulletin takes on the festival of colours and brings viewers stories on Holi from around the country.
• ‘Har Rang Kuch Kahta Hai‘ (March 22, 7 am; repeats 12 pm): a unique one hour special astrology show that will highlight the importance and impact of different colours in one‘s life. Yellow signifies brightness and vibrancy, red connotes passion and intensity To know more about how the colours around you could impact your mood and determine your future, catch this amazing Holi special!
• ‘Bura Na Mano Holi Hai!‘ (March 22, 1:30 pm; repeats 5:30 pm & 9:30 pm): The show is a pun on actors and politicians. It brings together scenes of celebrities from different contexts and puts them together to illustrate a funny controversy. It will showcase celebrities from politics, Bollywood, sports or page 3 and make witty topical conversations that will amuse everyone!
• ‘Zindagi Live‘ with Sunidhi Chauhan (March 22, 10 pm): In this special one-hour episode of IBN7‘s popular talk show meet Sunidhi Chauhan - the young and dynamic singer whose voice has left the entire country spellbound! Join her as she talks about her life and enthrals the crowd with some of her most popular songs!

With such a variety of programming, IBN7 viewers can look forward to a truly vivacious and colourful Holi beyond their gulaals and pitchkaaris!

"We at IBN7 made sure that the special programming for the Holi weekend is reflective of the festive atmosphere, i.e. it‘s fun and vibrant. The extensive line-up of shows will make for great family viewing!" Says, Ashutosh, Managing Editor, IBN7

MUMBAI: Holi ke rang Mirchi ke sang!!! To add more zing to the festival of colours Radio Mirchi 98.3 FM, India hottest radio station is all set to celebrate Holi in a unique style with its listeners.

Through its weeklong initiative Rang Se Rang Milao, Radio Mirchi will provide its listeners an opportunity to win ‘Holi Ka Samaan‘ by Radio Mirchi 98.3FM. To participate, listeners have to send their names and address to 58888 and register themselves. Mirchi RJ‘s will visit the randomly selected winner (not disclosed earlier) and play a fun-filled activity with the family members. To win the exciting Holi hamper, the family members will have to collect five things of the same colour, as informed by the RJ, within 30 seconds.

In a special segment ‘Holi Ke Phuarey‘, Delhi‘s favourite radio character ‘SUD‘, will encourage listeners to send in their jokes in a typical SUD style. The winner will feature with SUD all through the Holi week. In ‘Holi Ke Peeche Kya Hai‘ segment, RJ‘s will update the listeners on the various ways in which Holi is celebrated across the country

Apart from this, listeners can enjoy their favourite Holi tracks and know more about how their favourite stars like Kareena, Saif, Vivek Oberoi, Neil Nitin Mukesh are planning to celebrate Holi.