MUMBAI: Lifestyle channel NDTV Good Times has entered in a partnership with Africa?s A24 Media to offer its programmes in the African region.

As part of the deal, A24 Media will offer NDTV Good Times? popular programmes such as "Guilt Free", "Nirvana Travels" and "Highway on My Plate". The programming ranges from cooking to fashion and travel to lives of luxury.

NDTV Lifestyle CEO Smeeta Chakrabarti says, "Our partnership with A24 Media is another endeavour by the channel to reach out to audiences across the globe. We are sure that the audiences in Africa would enjoy our programs, showcasing the best in food, lifestyle and luxury."

NDTV Lifestyle VP - Development Atul Seth adds, "At NDTV Good Times we always seek to formulate lifestyle shows which are fresh and compelling to our global audience. Our partnership with the A24 Media is a part of our commitment to take the channel to audiences across geographies. We are confident that our viewers in Africa would enjoy our award winning shows."

A24 Media offers documentaries, news programmes, Nigerian movies and talk shows. Adding this NDTV Good Times catalogue gives breadth to programming options, the company believes.

A24 Media chairman Salim Amin describes NDTV?s programming as "rich and entertaining, shows that Africans will enjoy from the first viewing. Never before have Africans had so many choices on their televisions."

A24 Media CEO Asif Sheikh adds, "NDTV Lifestyle is providing quality options that are going to bring smart broadcasters an opportunity to dominate viewership in their markets."

NEW DELHI: NDTV is launching a new series to go behind the silver screen and see the life of the stars.

Hosted by actor Raveena Tandon, ?Issi Ka Naam Zindagi? will reveal the true individual behind a celebrity.

The 13-episode series will commence on NDTV India on 25 February at 10 pm. The programme will also be telecast on NDTV?s flagship channel NDTV 24x7? as ?It?s My Life? every Sunday at 10 pm from 26 February.

The talk show features the country?s most loved and well-known celebrities and traces inspiring journeys of celebrities and revisits some of the most unforgettable experiences of their lives. Stars, with their family members, friends, mentors, and co-workers, will share some of the most memorable and significant incidents and anecdotes on air, as they walk down the memory lane.

Talking about the show and her experiences, celebrity host Tandon said, ?This show is a tribute to the individual behind a celebrity. The main aim of the show is to explore their lives beyond films and what we see onscreen that will reveal the real person behind the star."

NEW DELHI: ?Foodistan?, the culinary battle between Indian and Pakistani chefs which commenced telecast on NDTV Good Times on 23 January, is to be telecast in Pakistan from 11 February.

While it is being telecast from Mondays to Wednesdays at 9.30 pm by NDTV Good Times, it will be telecast on Geo TV in Pakistan on Saturdays and Sundays at 7 pm (Pakistan Time). The programme is in English and a smattering of Hindi and Urdu.

NDTV Lifestyle CEO Smeeta Chakrabarti had earlier told indiantelevision.com that the channel had partnered with Geo Channel of Pakistan to get some shots from that country.

This Indo-Pak battle for culinary supremacy is featuring 16 professional chefs in 26 episodes, and their food preparations are being judged by a three-member jury comprising HT Media Editorial Director Vir Sanghvi who has won the Food Critic Award from the Indian Culinary Foundation; celebrity British chef Merrilees Parker, and Sonya Jehanis who is a Bollywood actress of Pakistan and French descent.

All the chefs ? eight each from India and Pakistan ? are already known for their work in various hotels in India and Pakistan. The series is presented by the well-known Aly Khan with Ira Dubey.

Talking about the tie-up with Geo TV, NDTV Lifestyle Vice President - Development Atul Seth said, ?Geo TV is the largest and most respected network in Pakistan hence we decided to partner with them for Foodistan. Very soon the show will be available for the viewers in Pakistan as well. NDTV Good Times? association with Geo TV has been great so far; right now it?s only about them showcasing our content but eventually we might look at a bigger partnership.?

Geo TV President Imran Aslam added, ?Both the countries, India and Pakistan have taste buds that have been nourished over the centuries, we share a common passion for the aroma, the exquisite texture, the palette of colours and the distinctive flavours of the dishes that adorn our dastarkhawn. From the humble street-side dhabas to the resplendent tables of the courts, our food, is always magical. Foodistan will allow half forgotten fragrances to waft across our borders as chefs from India and Pakistan cook up a storm. No matter how many chefs there are on the show, this is one broth, one bhujia, one curry that cannot be spoilt. We, in Pakistan and Geo TV are looking forward to a mouth watering menu which will be a feast for the eyes. Zor ka tarka pyar se!?