MUMBAI: India’s fine jewellery scene just got a luminous new player—and it’s wearing a conscience. Rupesh Jain, the mind behind Candere’s meteoric rise, unveiled Lucira, a lab-grown diamond jewellery brand built for modern romance and meaningful milestones.

Lucira launched with a clear purpose: to combine tradition, tech and ethics in a category still glinting with old-world opacity. Touted as the ‘Rings King’, the brand caters to proposals, weddings, and anniversaries with handcrafted jewellery that mixes AI-powered personalisation and certified diamonds—all at a lower cost to the planet and pocket.

“Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world,” said Jain, who previously built Candere into a market leader before its acquisition by Kalyan Jewellers.

Lucira’s entry comes as lab-grown diamonds gain serious traction worldwide. Offering the same visual, chemical and physical properties as mined diamonds, LGDs are increasingly seen as the responsible luxury choice. Lucira’s pieces are certified by IGI, GIA, SGL and Hallmark, and each design is crafted to reflect individuality and emotion.

Backed by India’s booming diamond ecosystem and friendly policy climate, Lucira aims to be the country’s first global lab-grown diamond luxury house. Its omnichannel roadmap begins online, with flagship stores set to open in metros, followed by phased expansions into tier-two cities and select global markets.

“Our vision is to create a premium, design-led fine jewellery destination that begins online and extends into beautifully curated physical spaces,” Jain added. “With AI-powered customisation, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are.”

Lucira launches with five proprietary signature cuts and a focus on solitaires, eternity bands, and convertible everyday rings. These aren’t just accessories—they’re declarations, reimagined as heirlooms for a generation that values purpose as much as sparkle.

As Jain puts it, Lucira is not just a new chapter—it’s a future-forward manifesto for how jewellery should look, feel and matter.