MUMBAI: No parking signs are usually dull and unremarkable, but Cars24 has injected a dose of nostalgia into them by replacing standard warnings with playful phrases that take people back to their childhood.
Instead of stern messages, Gurgaon streets now feature signs with a humorous spin, such as,
Bolo pencil, yahan parking cancel.
Aao milo Sheela Shaalo, car kahin aur lagalo.
The initiative aims to grab attention, evoke nostalgia, and gently remind drivers to park responsibly without the usual monotony. The campaign has already sparked a buzz on social media, with residents sharing photos and tagging friends, turning an everyday frustration into a moment of joy.
A local resident summed it up, "For the first time, a no parking sign made me laugh instead of sigh. Now, I want to spot them all."
Cars24 commented: “Our goal was to take an everyday challenge and make it more engaging. These signs not only serve their purpose but also bring a smile to people’s faces. We’re thrilled to see the response.”
Designed for maximum visibility, the signs have been strategically placed in high-traffic areas where parking is a common issue. By blending humour with a practical message, Cars24 continues to connect with urban audiences in a creative and relatable way.