MUMBAI: India’s homegrown toy titan Funskool just levelled up in a big way. For FY 2024–25, the company clocked a turnover exceeding Rs 300 crore—powered by a potent mix of desi hits and global play.

Recording over 20 per cent year-on-year growth, the brand credited its performance to a sharpened export strategy and deepening alliances with global toy majors. Exports alone surged by nearly 30 per cent, solidifying Funskool’s role as a serious player in the global toy trade.

“We are moving in the right direction. With an impressive growth trajectory, Funskool continues to play a vital role in advancing the ‘Make in India’ initiative,” said Funskool India Ltd CEO K.A. Shabir. “We are focused on deepening our partnerships with global toy brands and further positioning ourselves as a quality toy manufacturer in the international supply chain.”

Currently, Funskool contributes close to 20 per cent of India’s total toy exports. Its outbound shipments to the United States now account for around 40 per cent of that volume, giving the brand a strong foothold in one of the world’s largest toy markets.

The company’s ambitions don’t end there. For the ongoing fiscal, Funskool has set its sights on USD 40–45 million in revenue, driven by capacity expansions and the global tilt toward Indian manufacturing. The firm recently doubled output at its Ranipet facility and is now planning further upgrades at both Ranipet and Goa plants.

On the home front, the company has steadily built out its portfolio of Indian brands—including Giggles, Fundough, Handycrafts, Play&Learn, and its growing lineup of board and card games—cementing its reputation as a market leader.

With exports scaling and domestic love holding firm, Funskool’s FY25 performance proves that playtime pays off.