MUMBAI: Hindi cinema meets blueprint as Runwal Realty rolled out its latest brand campaign, roping in actor and style icon Sonam Kapoor as its ambassador. With the tagline ‘Building for generations to come’, the campaign, executed by Thought Blurb Communications, aims to etch legacy into luxury real estate and shift focus from square footage to storytelling.

Taking over Mumbai’s skyline via hoardings, print ads and digital banners, the campaign marks a strategic inflection point for the developer, known for upscale properties in high-value locations. It will soon extend into film and experiential formats, designed to resonate with a clientele that prefers purpose over pomp.

“‘Building for Generations to Come’ is not just a brand philosophy—it’s our compass,” said Runwal Realty director – retail Sanya Runwal. “Sonam Kapoor brings that same timeless elegance and depth... Her understanding of personal space and design mirrors our own vision.”

Kapoor’s selection as brand ambassador reflects Runwal’s intent to blend aesthetic refinement with cultural resonance. The company isn’t just selling homes—it’s selling heritage.

Thought Blurb Communications MD & CCO Vinod Kunj unpacked the brand’s tonal shift, “Luxury cannot be sold too stentoriously. It has to be understated and nuanced... At this level, the need for meaning and creating a legacy is of much greater importance.”

At the heart of the campaign lies the idea that real estate is more than a transaction—it’s a long-term emotional investment. In a sector often defined by noise, Runwal’s subtle messaging intends to cut through the clutter by appealing to values that last longer than granite countertops.

As Runwal Realty positions itself for the long haul, its branding suggests it is no longer just constructing buildings but crafting relationships built on legacy, taste, and trust.