MUMBAI: This Mother’s Day, Sunfeast Baked Creations has whipped up more than cupcakes, it’s cooked up a celebration of mums and their untold firsts with its touching new campaign, Her First Ever. Because while mums are busy being there for our first steps, heartbreaks, and birthdays, they often skip their own milestones.

To turn that around, the brand has launched a fresh initiative that calls on families to give back by creating new ‘firsts’ for the woman who gave them all of theirs. Taking that thought from oven to action, Sunfeast Baked Creations opened its new café on Bengaluru’s MG Road with a fittingly emotional gesture. Indian cricketer Shreyanka Patil’s mother, Pravina Patil, stepped into the spotlight to inaugurate the café, a first for her, and a moment to savour.

While speaking about the campaign ITC Ltd food tech business head Rohit Bhalla. “With ‘Her First Ever’, we wanted to honour not just what mothers do for us, but who they are beyond their roles.Mother’s often miss out on their own milestones while helping us achieve ours. This campaign is our way of encouraging families to create small, joyful moments for her ones that are hers and hers alone. Sunfeast Baked Creations, with its indulgent and thoughtfully crafted creations, becomes the perfect medium to make these memories.”

Speaking on her association with the campaign, Indian cricketer Shreyanka Patil said, “Being a part of this campaign was more than just a collaboration it was personal. My mom has been my biggest supporter and cheerleader, throughout my journey. Seeing her step into the spotlight for the very first time, inaugurating ITC Sunfeast Baked Creations was an incredibly special and proud moment for both of us. I hope this inspires others to do the same.”

To sprinkle more joy on the initiative, the brand has rolled out a limited-edition menu complete with a Mother’s Day Assorted Cupcake Bouquet (“the only bouquet she’s encouraged to eat”), a Pamper Your Mom Hamper for breakfast in bed, and a Heart Bento Cake, all designed to say: this time, it’s all about her.

With Her First Ever, Sunfeast Baked Creations serves a slice of sentiment and a generous dollop of love.