Mumbai: bigbasket, a Tata enterprise, has teamed up with Spotify to add music to Diwali celebrations. Each Diwali-themed delivery bag will feature a Spotify QR code, linking to three playlists tailored for the festival: preparation, puja, and party. Through the '10 Minute…Diwali Lit' campaign, customers can scan the codes for instant access to music that fits each Diwali moment.

bigbasket head of digital and marketing communications Anand Bhaskaran said, “At bigbasket, we believe that festivals are all about creating memorable moments with loved ones. Our collaboration with Spotify adds an extra spark to Diwali by blending music with convenience, so our customers can enjoy their celebrations even more.

Alongside this musical partnership, bigbasket continues its 10-minute delivery service, meeting customers' Diwali needs from decorations and gifts to groceries and sweets. Whether it’s last-minute prep or a quick grocery run, bigbasket has every Diwali essential covered.