MUMBAI: Dr. Fixit has turned up the entertainment quotient with its latest campaign, featuring none other than movie legend Amitabh Bachchan, proving once again why it’s Waterproofing Ka Baap. In a quirky and engaging TVC, Bachchan not only lends his voice to the jingle but also brings his signature wit to highlight the importance of advanced waterproofing solutions keeping homes dry, no matter how torrential the downpour.

Celebrating 25 years of Dr. Fixit, the campaign, conceptualised by Ogilvy and directed by Prasoon Pandey, blends humour with an unforgettable tune. With lines like Paani hai baahar, sookha hai andar, Dono ko never mix it, the ad cleverly reinforces the brand’s expertise in keeping homes leak-free.

Pidilite Industries Ltd MD Bharat Puri expressed enthusiasm for the campaign’s fresh approach. “Mr. Bachchan’s presence, combined with a humour-infused narrative, makes this campaign both engaging and informative. Dr. Fixit has been a trusted waterproofing expert for years, and this campaign solidifies our commitment to keeping homes safe and worry-free.”

The TVC is part of a larger multimedia push, spanning television, digital, and OTT platforms, ensuring that Dr. Fixit’s legacy of protection reaches every homeowner. With Amitabh Bachchan at the helm and a jingle that sticks, this campaign makes one thing clear, when it comes to waterproofing, Dr. Fixit reigns supreme.