Himalaya Wellness reaches out to thousands of teenagers through pimple campaign

Himalaya Wellness reaches out to thousands of teenagers through pimple campaign

The campaign educated participants on the hormonal shifts that cause pimples

Pimple campaign

MUMBAI:  Zits are popups on a teenager’s face which get him or her  all riled up. Riled up enough to lose sleep and shed a river of tears. 

To address the knowledge gap about pimples, wellness firm Himalaya Wellness  organised its impactful My First Pimple campaign and even successfully wrapped it up. 

 It reached thousands of young girls in over 125 schools across west Bengal, Bihar, and Uttar Pradesh. The initiative aimed to empower adolescents with knowledge and confidence to navigate puberty-related skin changes, particularly pimples.

The campaign educated participants on the hormonal shifts that cause pimples, emphasising that they are a natural part of growing up. Interactive sessions led by local skincare influencers offered insights into managing skin health, including practical tips and emotional support.

Himalaya Wellness marketing director – beauty & personal care  Ragini Hariharan  stated, “Pimples are a common experience that shouldn’t undermine a young person’s confidence. With My First Pimple, we normalised these changes and equipped girls with the knowledge to embrace healthy skincare habits.”