MUMBAI:  Jackelyn Keller has been appointed chief marketing officer of Comscore,  effective January 2025. With a robust background in marketing and academia, Keller brings a wealth of experience to her new role.

Currently, she also serves as an adjunct professor of marketing at Fordham Gabelli School of Business and runs her own consultancy firm, Jackwell Partners. Just prior to her CMO appointment, she worked as a consultant for Launch and held the position of global head of product marketing at Quantcast.

Keller has held senior marketing roles at notable companies such as Samsung Ads and Dotdash Meredith, where she focused on revenue strategy and product marketing. Additionally, she has contributed her expertise as a board advisor for Lalumwe and Aderize.

Keller holds an MBA in communications and media management from Fordham and graduated summa cum laude with a BA in English communications from Yeshiva University. Her extensive career positions her to drive innovative marketing strategies at Comscore.