Mumbai: Konica Minolta, a global provider of imaging and printing solutions, has partnered with the upcoming film Singham Again, directed by Rohit Shetty, set for release this Diwali 2024. This collaboration will enhance Konica Minolta's ‘We Power Your Growth’ campaign, focusing on industry-first initiatives through innovation and creative brand experiences.
Key highlights include exclusive content from Ajay Devgn and Rohit Shetty, public contests, and a showcase of how Konica Minolta's technology aligns with the film's themes. Fans can expect exciting prizes, including exclusive Singham Again merchandise, meet-and-greet opportunities, and immersive experiences related to the movie.
Konica Minolta Business Solutions India MD Katsuhisa Asari said, “We believe that by aligning ourselves with such a beloved franchise, we are creating meaningful connections with our audience through shared narratives of courage and creativity. By integrating our branding with Singham Again, we are strategically positioning ourselves within a cultural phenomenon that commands attention across demographics. The co-branded marketing efforts will utilise exclusive film footage and innovative digital content, ensuring that our message resonates far beyond the theatre experience.”
Konica Minolta Business Solutions India head of marketing communications & brand management Mohit Kaval said, “We are proud to announce our collaboration with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have been pivotal in enhancing the film's visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and aligning with our commitment to excellence. Exclusive content and targeted digital campaigns will highlight our solutions and resonate with fans, reinforcing our leadership in advanced imaging.”
With a track record of launching innovative campaigns like PrintXpress and PowerHouse, Konica Minolta continues to advance the industry through creativity and strategic partnerships. While more details of the co-branded marketing campaign will be announced soon, Konica Minolta remains committed to innovation, customer satisfaction, and creating experiences that extend beyond the screen.
