MUMBAI: McDonald’s India – north and east is striking a crispy, crunchy, and catchy chord with food lovers through its latest campaign, Shakashaka. This quirky, mockumentary-style campaign reimagines shakeshake fries as more than just a snack, it’s now a musical instrument, thanks to the eccentric and musically enlightened Papaji.

The campaign follows Papaji, who discovers that the rhythmic shaking of the shakeshake fries bag produces the vibrations of the cosmos, leading to the birth of Shakashaka, a movement that teaches fans the art of Shak-ing, Shuk-ing, and Shik-ing their way to flavour-filled enlightenment. “Fries may be French, but the sounds they produce are universal,” declares Papaji, as he recruits a cult of Shakashakers, even hosting live classes at select McDonald’s locations to spread the joy of shaking.

McDonald’s India – north and east has tapped into the insight that fans love the ritual of shaking the fries as much as eating them. With music playing a crucial role in gen z’s identity, the Shakashaka campaign transforms this simple act into an immersive and shareable experience.

McDonald’s India managing director for north and east Rajeev Ranjan said, “At McDonald’s, we believe every meal should be more than just delicious! Our Shakashaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake, and bite, customers become part of the flavour adventure, making each meal uniquely theirs.”

To make the celebration even more appetising, the campaign also introduces McDeal meals—an affordable way for customers to enjoy their favourite McDonald’s flavours without breaking the bank. Starting at just Rs 69, the new offers include Mcchicken patty with piri piri seasoning for Rs 69, Mcaloo tikki burger with piri piri fries for Rs 79, and veg surprise or chicken surprise with piri piri fries for Rs 89, ensuring a deliciously pocket-friendly indulgence.