MUMBAI: Ever felt like finding the right show to watch is harder than choosing what to eat for dinner? Media Distillery has heard the struggle and is uncorking a revolutionary solution, its new Search and Discovery Suite. Designed to make finding content as effortless as a Tik tok scroll, this AI-powered suite ensures viewers spend less time searching and more time watching.
The video streaming industry has long battled with decision fatigue, with research showing that consumers spend over 10 minutes deciding what to watch often giving up entirely. Media Distillery’s latest suite tackles this head-on, using cutting-edge AI, Large Language Models (LLMs), Visual Language Models (VLMs), and semantic search to help viewers discover exactly what they’re looking for sometimes before they even know it.
“2025 is the year of search and discovery,” said Media Distillery CEO and co-founder Roland Sars. “With so much content available, viewers can’t always see the forest for the trees. Our AI-powered suite ensures they never miss out on great content again.”
Instead of the usual 'because you watched xyz' recommendations, the Search and Discovery Suite uses AI to dynamically generate suggestions across multiple sources. Say a viewer searches for the Academy Awards the tool doesn’t just show Oscar-winning films, but also TV shows featuring the winners, red carpet highlights, interviews, and more.
A pilot test with a major cable operator delivered impressive results, with 75 per cent of viewers discovering sports content they wouldn’t have found otherwise, while 65 per cent received more relevant sports recommendations directly on the platform, reducing their need to search elsewhere. This AI-powered intelligence goes beyond on-demand content, enabling broadcasters, live TV providers, and OTT platforms to unlock the full potential of their catalogues and enhance viewer engagement.
Media Distillery’s Search and Discovery Suite complements its Preview Distillery solution, offering a seamless content discovery experience. By integrating real-time broadcast content analysis, the suite enables broadcasters, operators, and OTT services to boost engagement and monetisation while keeping viewers glued to their screens.
So, if you’re tired of endless scrolling, Media Distillery’s latest innovation ensures your next binge-worthy show is just a smart search away.
