MUMBAI: In the evolving landscape of digital marketing, change is the only constant. New Mumbai-based Digixpressions Media co-founders Vinay Singh and Mohd Saqib Khan have embraced this principle by adding a new logo DX as a prefix to their agency branding. The five year old digital agency has a roster of clients that’s a mixed bag: Tata Capital, Kotak securities, Yes securities, PowerUp, HDFC Sky, Asus, Axis Mutual Funds, Aditya Birla Capital, IIF Finance, Shriram Finance, Wockhardt Hospitals, UpGrad, Angel Broking, RBL Bank, ICICI Bank and Sharekhan – amongst many others. But the perception so far has been that its strengths lie in the BFSI sector.
The agency is looking at breaking from that mold and image and is pushing aggressively to enter healthcare, education, and emerging markets, utilising data analytics and AI-driven solutions to create strategies tailored to specific industry challenges.
Digixpressions co-founder & CEO Mohd Saqib Khan has been in the digital space for more than a decade having worked with companies such as Mouthshut.com and Angel One, learning the rudiments of the trade. The post-graduate degree holder in physics spoke to Indiantelevision’s Suman Baidh about the rebranding exercise, outlining a strategic vision designed to enhance its service offerings across new sectors. He emphasised the innovative methods the agency is adopting to address the unique needs of these industries while maintaining a strong focus on delivering measurable results., Edited excerpts from the conversation:
On what inspired the addition of the DX monogram to DigiXpressions how does it reflect the company’s core values and vision for the future
With strategic rebranding and repositioning, DigiXpressions is well-positioned to transform the marketing landscape and establish new standards of innovation, growth, and influence. The rebranding to DX symbolises a streamlined, modernised vision for DigiXpressions. The monogram means transformation, innovation, and simplicity, which aligns with our commitment to cutting-edge marketing solutions. It represents the core values of agility, creativity, and strategic impact while positioning us as a future-forward brand that evolves with the digital ecosystem.
On the immediate and long-term business goals the company aims to achieve by the repositioning.
DigiXpressions’s repositioning comes with a clear vision aimed at both short and long-term growth. In the short term, the company is enhancing its digital offerings while building complete marketing solutions, including advertising campaigns, omnichannel experiences, public relations, and much more.
Moving ahead, DigiXpressions looks to evolve as a go-to partner for comprehensive marketing solutions across diverse industries. While it is already a trusted name in the finance sector, DigiXpressions is focusing its attention on healthcare, education, and emerging sectors, aiming to establish itself as a leading player.
On industries that DigiXpressions is focusing on and the unique value it brings to these sectors
Having established itself as a leader in the BFSI sector, DigiXpressions is now ready to explore new horizons including healthcare, e-commerce, technology, and education. Combining data analytics with our in-house AI-driven solutions, DigiXpressions delivers measurable results through personalised and engaging strategies that effectively address industry challenges. This customised and target-oriented approach makes DigiXpressions truly different.
On DigiXpressions' plan to expand its suite of services
As part of its ambitious growth strategy,DigiXpressions is expanding its services catering to a diverse clientele. The company is enhancing its offerings with high-quality performance marketing pitches, influencer collaborations, and customer journey mapping. To enable real-time engagement, DigiXpressions is leveraging cutting-edge tools like conversational AI and hyper-personalised marketing strategies. These AI-driven solutions, discover distinctive product attributes, identify positive and negative campaign triggers within a campaign, and uncover optimisation gaps to improve overall performance, are significant differences.
These technologies give brands the ability to create accurate, data-driven strategies that boost effectiveness and impact. Its comprehensive portfolio now includes digital strategy, content strategy, SEO, ASO, influencer marketing, biddable media marketing, performance marketing, media buying, content marketing, programmatic buying, marketing analytics, AI martech solutions, local SEO, YouTube marketing, and marketplace marketing.
Some former successes include facilitating client campaigns in financial services, healthcare, and food sectors to build their audience profiles widely across tier two and tier three cities. By enabling campaigns that effectively relate to all these markets, DigiXpressions has significantly driven audience traction, with a 150 per cent on-average growth in consumer outreach across these sectors. Additionally, clients have benefited from a 20 per cent improvement in conversion rates from digital campaigns targeting tier 2 and tier 3 markets.
On specific initiatives in placing to upskill or reskill existing employees to align with the company’s forward-looking vision.
Absolutely. To remain aligned with any industry’s trends, DigiXpressions has created structured training plans based on emerging marketing technologies, AI tools, and creative storytelling. Public-private partnerships with industry leaders for certifications, internal hackathons, and mentorships create a culture of continuous learning and innovation, equipping employees with skills to carry forward the company’s vision.
On turning brand visibility into lasting impact and on metrics or benchmarks that DigiXpressions will use to measure success
DigiXpressions uses a great mix of quantitative and qualitative benchmarks to measure success. From campaign ROI to engagement level, customer lifetime value, and audience retention, they are dedicated to providing measurable results for their clients. Key performance indicators (KPIs) such as brand equity, customer satisfaction scores, and consumer outreach rate help to ensure that brand visibility results in actual performance. For example, DigiXpressions saw a 35 per cent increase in customer satisfaction scores for its clients within six months of implementing a new marketing campaign.
On any success story or campaign that illustrates that DX has already achieved this kind of impact for a client
A real example of how DigiXpressions made an impact is its collaboration with a BFSI client that focused on higher digital adoption, with hyper-targeted ads, personalized content, and gamified engagement strategies.
DigiXpressions delivered remarkable results: 1,913.71 per cent increase in traffic, 540.12 per cent growth in leads, 438.71 per cent boost in conversions, 10,46.388 per cent surge in app installs, a 462.093 per cent increase in app leads. We combine strategic creativity and data-driven insights to lay the ground for concrete results that not only achieve visibility but also ensure lasting impact in an ever-changing marketing landscape today.
DigiXpressions is advancing towards a future where marketing innovation meets measurable success. The future is here—and it's powered by DX.
