Mumbai: SBI Life Insurance in collaboration with Mirchi, launched the 14 edition of the SBI Life Spell Bee 2024— ‘Bee Spellbound.’ The competition returns with a broader vision, empowering India’s young spellers to become future leaders by celebrating learning, creativity, and progress.
The 14th edition spans across 30 cities and over 500 schools, engaging more than three lakh students. The top 50 students will qualify for the national finale, with the ultimate champion earning the prestigious title of ‘Spellmaster of India 2024.’ The winner will receive a prize of Rs one lakh and a trip to Disneyland, Hong Kong.
The theme ‘Bee Spellbound!’ reflects the competition’s mission to nurture leadership alongside spelling excellence. SBI Life aims to equip students with the tools of empowerment, encouraging them to excel academically and in life. The competition highlights that words are not just letters but vehicles of confidence and progress.
SBI Life Insurance’s chief of brand, corporate communications and csr, Ravindra Sharma emphasised, "At SBI Life, we are always striving to create opportunities that enable individuals to unlock their true potential. Collaborating with Spell Bee has allowed us to extend this vision to young minds nationwide. Last year’s overwhelming success reaffirmed our belief in the transformative power of this platform. Through our continued association with Spell Masters of India, we are helping shape not just excellent spellers but future leaders who are empowered to make a meaningful impact in society."
He added, “Each participant in this competition embarks on a journey that not only sharpens their intellectual abilities but instils a deeper understanding of values like courage, integrity, and innovation. Through this platform, we are discovering India’s best spellers and shaping future leaders who will embody the core values that go beyond spellings: Transparency, Courage, Humility, Integrity, Innovation, and Sustainability. These are formative values in every student's life which help them develop their personalities while respecting those of their peers.”
Mirchi, EVP & national director – IPs, Pooja Gulati commented, "Engaging with schools through meaningful and wholesome edutainment-based properties has been a top priority for Mirchi. Spell Bee is our flagship property that we are proud to have scaled over the past 13 seasons. This year we look forward to bringing so much more value driven experience to students, parents and teachers across India. This year the property will showcase a new level of spellers who will leave audiences spellbound. In addition, we will also focus on creating engaging content across mediums to make spelling fun and interesting for everyone thereby growing the community. Season 14 will be the most stellar season of the property so far involving more than 500 schools across India."
The Spell Bee competition represents SBI Life’s dedication to fostering intellectual growth and leadership skills in India’s youth. This initiative serves as a celebration of words, ideas, and progress, while reflecting SBI Life's commitment to nurturing dreams and aspirations—one word at a time.
