Mumbai: As the Tokyo 2020 Paralympic Games began on 24 August, iQOO, in collaboration with Omnicom Media Group India, launched a digital campaign ‘I Quest On and On’ saluting the indefatigable spark, thrill, and drive of para-athletes on their journey to become the best versions of themselves.
The campaign features sportspersons Suyash Jadhav (para-swimming) and Vikas Singh Bhati (para high jump) in a short video that captures the deep motivation with which they train to attain their goals. The film celebrates their passion and rigour, while highlighting their unparalleled skill.
Omnicom Media Group, chief content officer, Shailja Saraswati Varghese said, “The campaign was created to articulate and honour the greatest quest we have - to quest on and on towards the best version of ourselves. This is the spirit behind iQOO as a company, so we took this route as it resonated deeply. Monster performances are delivered by the resolve to outdo our own benchmarks. Suyash Jadhav and Varun Singh Bhati personify this indomitable spirit. As does the entire product range from iQOO like the recently released iQOO 7 legend."
Iqoo, chief marketing officer, Gagan Arora said, "We respect the spirit of para athletes and salute their quest to perform to the best of their ability while representing India at Tokyo. iQOO believes in the same philosophy of 'I Quest On and On', pushing the limits to provide the best for the consumers. This campaign is our tribute to these champions, who make us proud by pushing boundaries and challenging odds with their undying spirit and relentless effort."