Mumbai: WebEngage has partnered with SGA PR to drive global conversations on retention marketing. This collaboration signifies SGA PR’s expansion into the rapidly growing MarTech space and enhances its portfolio in the B2B SaaS ecosystem.

WebEngage delivers innovative retention marketing solutions, helping over 800 global brands, including IKEA, Unilever, Walmart, Myntra, and Airtel Africa, improve customer engagement and marketing ROI. The platform unifies data, automates campaigns, and offers AI-driven personalization, serving diverse industries like retail, BFSI, fintech, healthcare, and more.

Through this partnership, SGA PR will craft strategic communication narratives to help WebEngage cement its leadership in retention marketing, particularly in the APAC and MENA regions. With expertise in new-age communication, SGA PR will build WebEngage’s brand credibility through innovative ideas and storytelling.

WebEngage’s chief growth officer, Ankur Gattani expressed, “Customer Engagement and Retention have become more important than ever as brands move towards sustainable, profitable growth. In our mission to tie together high-quality user retention with enduring businesses and make this a mainstream conversation, we are happy to have a partner who understands new-age communications and brings agility and proactivity in their approach.”

SGA PR partner & joint CEO, Rahul Jain added, “We are excited to join forces with WebEngage that is building and driving the narrative for retention marketing and customer data platform (CDP) in the APAC and MENA region. Our program’s aim will be to establish strong brand credibility through innovative ideas and storytelling to establish the MarTech as the ‘partner of choice’ for retention marketing.”

This partnership further strengthens SGA PR’s MarTech portfolio, complementing its existing clientele across BFSI, fintech, B2B SaaS, and more.