MUMBAI: Mindshare has bagged the media duties for Byju's - The Learning App. The account will be handled out of the agency’s Mumbai office.

Founded by Byju Raveendran, Byju's is an education technology company and a subsidiary brand of Think and Learn. The company is backed by Sequoia Capital and Manipal Group’s Dr. Ranjan Pai and T.V. Mohandas Pai.

Mindshare South Asia CEO Prasanth Kumar said, “We are extremely glad to associate with Byju's Classes. With the growth seen in the digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market.”

Raveendran added, “Mindshare demonstrated their ability to transform consumer understanding in to a strategic vision for the brand and bringing it alive through their original thinking framework. This partnership with Mindshare will definitely be a positive one and we look forward to building Think and Learn as the largest online education institution.”