MUMBAI: WPP’s data investment management division Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS.

Since joining the Millward Brown network as a licensee in 1997, the company, with offices in Copenhagen and Stockholm, has grown to become one of the most prominent market research agencies in Denmark and Sweden.

With this acquisition, Kantar strengthens its presence and broadens its offer in all Nordic markets.

Millward Brown Denmark ApS’ consolidated revenues for the year ended 30 June, 2014 were DKK 52.3 million, with gross assets of DKK 23.8 million as at the same date. 

Worldwide, WPP's data investment management companies (including associates and investments) collectively generate revenues of almost $5 billion. In the Nordics (Denmark, Finland, Norway, Sweden), WPP companies (including associates) generate revenues of nearly $500 million.