MUMBAI: She’s brushed up brand campaigns for over a decade  and a half— now she’s scrubbing into a new gig. After a sparkling 16-year stint at Colgate-Palmolive (she resigned in mid-2024), Priyanka Khaneja Gandhi has moved on to lead Amazon India’s advertising marketing and creative solutions  as head of Amazon India Ads Marketing.

The Mumbai-based marketing powerhouse, long synonymous with Colgate’s integrated brand experiences, joined Amazon in April 2025. At the ecommerce behemoth, she will helm creative and marketing solutions for its burgeoning ads business — a space heating up as retail media becomes the new battleground for digital dollars.

At Colgate, Gandhi led from the front as director – integrated brand experience, overseeing everything from media strategy to e-commerce marketing. She commanded advertising spends north of Rs 500 crore annually, driving digital transformation and performance metrics across social, search, video, and influencer platforms. Her remit spanned digital content, shopper campaigns, data strategy and even building a first-party data ecosystem — all of which align seamlessly with Amazon’s ad-tech ambitions.

Before Colgate, she sharpened her skills at top media shops like Madison, Carat, Starcom, and Enterprise Nexus. Across more than two decades in the trenches, Gandhi’s been a steady force behind brand communication, media efficiency and digital innovation.

Now, with Amazon turning up the heat in the Indian advertising market, all eyes will be on how Gandhi retools the e-retailer’s pitch to brands and buyers alike — from toothbrushes to tech.