Mumbai: In line with its commitment to refresh audiences this summer, 7UP, the clear refreshing drink, has teamed up with singer Anirudh Ravichander as they come together for a musical which is all set to enthrall the audiences.
Ravichander, a musician who has won awards for his contributions to the music and film industries brings his style and persona to 7UP world to further refresh audiences through this music anthem.
In the opening scene, the protagonist is stuck in gridlock on a hot, muggy day, and he notices that everyone around him looks exhausted. As the protagonist opens the 7UP bottle in his bag to take a drink, the poster of Ravichander on a 7UP truck catches his eye, drawing his attention away from the traffic and the onslaught of vehicles.
The scene shifts to the vehicle, where Ravichander is serenading the protagonist to the tune of the new 7UP Super Duper Refresher commercial. As Ravichander sings, he takes on the persona of those in the audience, and the protagonist and the crowd at large soon join him in dancing and having a good time despite the oppressive heat. A splash of water creatively greets our hero as he unlocks the 7UP truck, bringing him back to the real world and his 7UP bottle. Now that the traffic has moved, the protagonist can see Ravichander wink from the billboard.
Speaking on the announcement, PepsiCo India senior marketing director energy hydration & flavors Naseeb Puri said, “7UP is committed to providing refreshing experiences and what could possibly be more refreshing than a Super-Duper Refresher anthem by none other than the musical genius, Anirudh. We are extremely excited to have him on board and can’t wait for the youth to start grooving to 7UP’s ultimate upliftment anthem this summer.”
Sharing his excitement on the new campaign, Ravichander said, "I am absolutely thrilled to have joined the 7UP family, as it is a brand I have literally grown up with. Working on the musical has been very refreshing and the creative journey we took together has been super-duper fun. I personally love the foot tapping number and cannot wait for the youngsters to enjoy it as much as I do.”
An extension of the brand’s new campaign, the new 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
