Mumbai: Archies, a legacy brand in the social expression industry, has relaunched its Mother's Day campaign. The campaign is intended to commemorate the essence of motherhood and the critical role that mothers play in their children's lives. The brand's advertising film has been reintroduced on its digital platforms, and it is a wonderful synthesis of feelings, wants, dreams, and respect. The film focuses on the emotions of a mother and her children, while emphasizing the value of showing a mother love through presents. The relaunched advertising campaign empathizes with mothers and children of all ages and highlights the idea of having similar feelings or emotions towards moms. Moreover, the campaign honors mothers' unselfish love, care, and support for their children, making them the sole constant in their ever-changing lives.
Speaking about the relaunched campaign, Archies executive director Varun Moolchandani said, “Mother's Day is a special occasion that gives us an opportunity to convey our affection and appreciation for our mothers. At Archies, we believe that mothers are next to God and the guiding force in every child's life. Our campaign film is designed to showcase the emotions of a mother and her children and the importance of expressing love and affection in the form of presents. We hope that this campaign will touch the hearts of our customers and inspire them to celebrate Mother's Day in a memorable way."
Through the film, Archies emphasizes that parenting is a full-time job that deserves to be recognized and acknowledged by all. Also, it stresses a mother's role and honors her contribution to her family and children. It depicts a mother and daughter talking about how a personal touch is necessary for the daughter to convey her love for her mother. Further, the girl expresses how she can't wish her mother online but feels that it's important to communicate her affection in a proper way. On the whole, the purpose of this campaign is to evoke a sense of love and gratitude in children for their mothers and encourage them to celebrate Mother's Day in a special way.
