MUMBAI: In a season where every ball counts, Google Pay has swung big with its latest IPL 2025 campaign, ‘Sab Tick Hai Team’, created by Lowe Lintas and rolling out on JioHotstar.

The digital payments giant is using the country’s cricket fever to cement its brand values—reliability, speed, and trust—into the hearts of millions. The campaign cleverly mirrors the traits of a crack cricket team—swift running, secure fielding, dependable leadership—with Google Pay’s own promise of safe, fast transactions.

‘Sab Tick Hai’ is not just a slogan—it’s a lifestyle choice for the cricket-obsessed nation, now extended seamlessly to digital payments. Lowe Lintas has given the campaign a playful, relatable spin, ensuring it blends into India’s IPL-mad summer like cold drinks and tense run chases.

Adding spice to the mix, the campaign features exclusive pre-match commentary by Jatin Sapru and cricket legend Suresh Raina. These segments, crafted under Lowe Lintas’ creative baton, spotlight what makes a ‘Sab Tick Hai Team’ both on the field and at the checkout counter.

"Our goal was to capture the essence of cricket's reliability and camaraderie and map it onto the digital payments experience," Lowe Lintas said. The result is a campaign that is relatable, punchy, and designed to drive fan chatter between overs.

By partnering with JioHotstar for IPL 2025, Google Pay aims to tap into the unrivalled viewership and excitement surrounding cricket’s biggest carnival. With Lowe Lintas steering the storytelling, Google Pay is looking to knock brand engagement out of the park this season.