MUMBAI: Cricketing icon Sachin Tendulkar and daughter Sara Tendulkar have come together in Spinny's newest campaign, ‘God Promise’, blending familial warmth with an enduring brand message. The campaign, which plays out across Instagram and other digital platforms, showcases the duo's love for their indie dogs, Spike and Max, while championing Spinny's promise of trust and assurance.

The centrepiece is a tender film starring Sachin alongside a soulful indie dog, charting a journey that encapsulates memories, reliability, and the spirit of long-lasting relationships. It symbolically anchors Spinny's industry-first three year warranty on its Assured+ used cars—a commitment framed as more than a feature, but a lasting promise.

Sara added her own emotional depth to the campaign by sharing unseen family photographs with Sachin and their beloved pets. Her caption on Instagram read:

“A really, really long relationship and a promise for the ages. This @myspinny ad brought back memories—of drives, laughs and Spike & Max. This one’s incredibly close to my heart. #godpromise”

With a mix of nostalgia and simplicity, the film leans into moments that reflect Spinny’s ethos of dependable, people-first service. The involvement of the Tendulkars—and the visible affection for their adopted pets—grounds the message in everyday relatability.

‘God Promise’ positions Spinny not just as a car retail platform, but as a brand that recognises the emotional journeys tied to car ownership. By inviting India's most beloved sporting family to tell a story of trust, the campaign aims to strike a chord with millions of middle-class Indian families who view cars as more than transport—but as memory machines.

With this campaign, Spinny continues to elevate its storytelling, championing emotion and authenticity over gimmicks.