MUMBAI: Ever had a blocked drain or a leaky tap at 3 am? Yeah, thought so. Imagine dealing with that horror daily. Enter plumbers—the unsung avengers of our watery nightmares. Thankfully, Sintex has finally decided it's time to roll out the red carpet (or at least digital hoardings) for these heroes. About time, isn't it?

From 11 March (Plumbers' Day) until World Water Day on 22 March 2025, Sintex is running a unique campaign, charmingly called 'Sintex Nalkaar', to spotlight plumbers, those invisible magicians behind your running showers and flushing toilets.

The campaign, splashed across high-traffic areas in Chhattisgarh and Punjab, features digital hoardings proudly displaying plumbers’ faces. It’s like the Hollywood Walk of Fame—but with spanners and pipes instead of stars. Sintex clearly believes in going big or going home, giving these essential craftsmen the public kudos they deserve.

Sintex isn't stopping at digital fanfare. The company is hosting special plumber meet-and-greet events, honouring plumbers who ace their tasks using the innovative 'Plumber Pride App'. Not your typical plumber party—no leaky faucets here, just hearty appreciation, networking, and new earning opportunities.

These events also showcase Sintex's latest products, including the economical Sintex Smart Water Tank and the premium Sintex Pure+. Who knew plumbing could be both prestigious and profitable? Clearly, Sintex is plumbing the depths of creativity to inspire more to join the trade.

“At Sintex, we deeply value and respect our longstanding relationship with the plumbing community,” says Welspun BAPL MD and Sintex director, Yashovardhan Agarwal. “Plumbers are the silent heroes of water infrastructure, ensuring every home and business receives an uninterrupted supply of water—one of life’s most essential resources. Through this community initiative, we aim to honour and amplify the voices of a profession that is often overlooked yet serves as the backbone of our industry. This campaign aligns with our commitment to building a water-positive infrastructure building a thriving community of plumbers—an integral part of the Sintex family.”

Plumbers don't just fix leaks—they're eco-warriors in disguise. These experts save thousands of gallons of water annually by spotting leaks, installing efficient fixtures, and preventing water contamination. They’re educators, repair specialists, and infrastructure whisperers, all wrapped into one invaluable package.

Next time your pipes rebel, remember—plumbers aren't just fixing your water issues; they're saving the world, one drip at a time.