Mumbai: Dr Reddy’s Laboratories Ltd. announced that it has roped in fitness enthusiast, actor and philanthropist, Sonu Sood as its brand ambassador for Rebalanz VITORS. It has also released a new TV campaign starring him that sends out the message of making an informed choice for an active lifestyle.
Launched in 2018, Rebalanz VITORS has grown rapidly to occupy a significant market position in the Ready-to-Serve fruit beverage segment, among existing and new players. Rebalanz VITORS with essential electrolytes and minerals help replenish essential salts in the body. It comes with 38 per cent less sugar. While a healthy diet and daily exercise are vital to living a healthy lifestyle, it is equally important to keep one-self hydrated. Due to the exertion of exercises and sports, the body gets dehydrated via excessive sweating. Rehydration is necessary to enhance energy and help overcome fatigue. Rehydration is achieved more effectively when electrolytes are added to the rehydration fluid. Replenishing electrolytes is pivotal in managing dehydration Rebalanz VITORS is available at chemist stores in Andhra Pradesh, Telangana, Karnataka and Orissa and on Big Basket. It comes in two different refreshing flavours – Apple and Orange.
Sonu Sood said, “I am delighted to be partnering with Dr Reddy’s, a brand which echoes my views on fitness and adopting a healthy lifestyle. I have always advocated making the right choices in life and trust Rebalanz VITORS to be the perfect rehydration partner for all health-conscious enthusiasts.”
Dr Reddy CEO –of branded markets (India & Emerging Markets) M.V. Ramana said, “Sonu Sood is known for his dedication to fitness and health. We are happy to partner with him and announce the face of Rebalanz VITORS. With increasing consciousness in India about health and healthier alternatives for daily nutrition, Rebalanz VITORS becomes the partner to help in rehydration. Through the association, we are happy to engage with more consumers and help them make an informed choice, in keeping with our purpose of ‘Good Health Can’t Wait’”.
The TVC campaign was conceptualised and executed by TBWA Worldwide. The campaign is live and being aired on TV in Andhra Pradesh, Telangana, Karnataka and Orissa.
