MUMBAI:  Sugosh Iyer has hit the refresh button, stepping into the hotseat as head of digital trading at Mindshare earlier this year, leading the charge on all things digital for FMCG titan Unilever.

In his new role, Iyer will pilot negotiations, data and tech partnerships, first-party data strategies, and turbocharge commerce conversations — stitching together the future of media buying across connected ecosystems.

It’s been quite the pivot-packed journey. Iyer's career, spanning over 17 years, has crisscrossed industries and continents: from banking at Kotak to media stints at NDTV Media, Starcom, Spatial Access, Flipkart, and senior leadership gigs across Madison, GroupM, and Kansai Nerolac Paints. Most recently, he helmed digital marketing for Grasim Industries (Pulp & Fibre), blending traditional business sense with e-commerce agility.

Known for his customer acquisition chops, B2B savvy, and an eye for e-commerce acceleration, Iyer has consistently stayed ahead of the curve, whether in the bustling media hubs of Mumbai or navigating client leadership roles in Kuala Lumpur.

With digital trading now the frontline of advertising wars, Mindshare seems to have found the perfect battering ram — a blend of finance brains, media muscle, and tech-first thinking — to storm the gates of tomorrow’s marketing battlefield.