MUMBAI: India TV has turned up the volume on its brand playbook with the appointment of Mohit Roy Sharma as head, communications & outreach, a move that signals the news network’s intent to strike a sharper chord with audiences across platforms.

Known for orchestrating some of India’s biggest media IPs, Sharma isn’t just stepping into a new role, he’s bringing nearly three decades of storytelling, strategy and stagecraft with him. From Agenda Aaj Tak to Ideas of India, his portfolio reads like a greatest hits album of Indian news media events.

In his new gig, Sharma will be instrumental in shaping India TV’s voice as it navigates a rapidly evolving newsscape. The goal? Smarter engagement, stronger visibility, and campaigns that cut through the clutter without losing the signal.

Previously senior executive editor and head of corporate communications at ABP Network, Sharma spearheaded initiatives that blended editorial gravitas with brand muscle. His tenure saw the rise of marquee properties like The Southern Rising and Roots & Rhythms, earning him a reputation for insight-driven innovation.

Commenting on the appointment India TV managing director Ritu Dhawan said “We are delighted to onboard Mohit Roy Sharma to the India TV leadership team at a time when the media landscape is undergoing rapid transformation. His well-versed experience in strategic communications & brand outreach, brings immense value to the group. His ability to align communication strategies to create brand visibility through his media relation will strengthen our positioning and will play an essential role in enhancing our presence and relevance across platforms.

With this move, India TV isn’t just adding a new voice, it’s remixing its outreach game with a seasoned hand on the console.