MUMBAI: Mobile advertising heavyweight InMobi has tapped Kunal Nagpal as its new chief business officer for advertising, tasking him with orchestrating a bold unification of its ad platforms—including the newly launched Glance AI, InMobi DSP, and the InMobi Exchange.

The newly minted role is a key move in InMobi’s ongoing push to centralise its global go-to-market (GTM) strategy and tighten its grip on the evolving world of programmatic, AI-led, and first-party advertising.

“We are on a transformative journey to build a stronger, more unified team and the ability to better adapt to market needs," says InMobi Advertising CEO & co-founder Abhay Singhal. "Centralizing our advertising GTM across all product lines is essential for maintaining our growth momentum, and Kunal’s proven expertise with the company across InMobi Exchange positions him as the perfect leader for this initiative.”

Over the past five years, Nagpal has helped scale InMobi Exchange into the second-largest full-funnel mobile SSP, expanding well beyond just mobile and in-app. In his new role, he’s now charged with monetising Glance AI—a generative AI commerce engine launched last month-while also aligning InMobi’s suite of ad products under one powerful umbrella.

“The drive to redefine advertising through innovation requires strong leadership and bold strategies,” says Nagpal. “I am eager to embrace this challenge and collaborate with our incredible teams to generate even more value for our partners and customers.”

Glance AI, InMobi’s latest innovation, lets users generate hyper-realistic fashion looks from a selfie using Google’s Gemini and Imagen models—creating one-tap shopping across 400+ brands. With Nagpal now at the helm, the platform is expected to play a larger role in InMobi’s monetisation machine.