MUMBAI: VOC Automotive just bowled a masterstroke. On 29 April 2025, the multi-brand two-wheeler service giant announced that cricketing icon Ravichandran Ashwin had joined as both brand ambassador and strategic investor, signalling a bold new phase in the company’s growth story.

Founded in 2019 by Venkatesh B M and Lokesh S, VOC Automotive has accelerated its network to over 150 stores across India, with sights firmly set on 300 outlets and a projected revenue of Rs 50 crore by FY26.

Ashwin’s entry blends precision, professionalism, and entrepreneurial spirit—qualities VOC believes are critical as it aims to transform the fragmented two-wheeler service industry.

"I'm thrilled to associate with VOC Automotive—a brand that stands for innovation, professionalism, and customer-first values. Their modern approach to 2-wheeler servicing truly aligns with my own principles of precision and consistency. I look forward to contributing to their vision of transforming the 2-wheeler service industry in India," said Ashwin.

Commenting on the partnership, VOC Automotive co-founder & CEO Venkatesh B M said, "Having Ashwin onboard is a testament to our vision of excellence. His strategic investment and brand endorsement will propel VOC Automotive to new heights."

Positioned as India's largest multi-brand digitalised two-wheeler service dealership network, VOC Automotive promises transparency, affordability, and quality under one roof—earning the trust of lakhs of customers nationwide.

With Ashwin now in its squad, VOC Automotive is clearly playing for keeps.