MUMBAI: Vivek Modi has transitioned from his position as business head and SVP of Viacom18's Bangla and Odia cluster to JioStar as head of brand solutions and impact.

Modi, who shepherded Colors Bangla Cinema to the number one spot in just seven months, brings nearly two decades of media and marketing expertise to the fledgling streaming service. His shift  comes after a relatively brief 16-month stint managing the regional television portfolio.

Before his Viacom18 spell, Modi spent five years as co-founder and director at Fickle Formula whilst simultaneously running YellowBulbs, a marketing venture he co-founded in 2015. His career trajectory includes a four-year run at Radio Mirchi, where he climbed to regional director for north and east India.

The seasoned executive previously cut his teeth at Vodafone, J. Walter Thompson and ABP Group's The Telegraph, amassing expertise across telecoms, advertising and print media before finding his groove in broadcasting.