MUMBAI: PR Professionals (PRP) is betting big on digital. On 28 April 2025, the integrated communications agency announced the appointment of Sunny Jain as associate vice president – digital, strengthening its leadership bench as it doubles down on performance-driven brand storytelling.

Armed with over 15 years of digital marketing experience, Jain will focus on expanding PRP’s performance marketing capabilities, maximising client ROI, and weaving together content, PR, and digital strategies into a seamless growth engine. His arrival coincides with PRP’s aggressive digital push across infrastructure, education, and governance sectors.

Jain’s résumé reads like a blueprint for digital excellence, having steered strategies at Spicejet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and Indiamart. His skill set spans SEO, SEM, lead generation, affiliate marketing, digital media planning, and customer acquisition across India, the GCC, Bangladesh, and Sri Lanka.

"As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny’s extensive experience and result-driven approach will further strengthen PRP’s ability to deliver holistic communication strategies to our clients," said PR Professionals founder & MD Sarvesh Tiwari.

Expressing his excitement, Jain added, "I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP’s portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance."

PRP’s digital credentials are already strong, managing major mandates like Hudco, PFRDA, RLDA, IIM Mumbai, MMRDA, and Bihar’s education and revenue departments. Founded in 2011, PR Professionals now spans 12 Indian cities and six international centres, with a 150-strong team driving its integrated communications engine.