MUMBAI:   Volkswagen India is switching gears on the communications front, awarding its press communication mandate to Ruder Finn India, one of the world’s heavyweight integrated communications and creative agencies.

Effective 1 May, Ruder Finn will roll out a full-throttle strategy covering corporate storytelling, media relations, strategic counsel, and brand campaigns — all aimed at turbocharging Volkswagen’s innovation narrative and sharpening its profile in the fiercely competitive Indian market.

Volkswagen India lead – marketing communications and press Gagan Mangal said the company is revving up its brand positioning for a fast-evolving automotive and media landscape. “We are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep brand storytelling expertise made them the right fit for the road ahead,” he said.

Ruder Finn India CEO and head, Middle East Atul Sharma added: “Winning this mandate reflects our growing strength in integrated communications and corporate positioning. Volkswagen is an iconic brand that has defined the global and Indian automobile industry — we are thrilled to partner with them at such a pivotal moment. Our goal is to create compelling storytelling that mirrors Volkswagen’s legacy and future ambitions.”

As part of the mandate, Ruder Finn will embed itself closely with Volkswagen’s internal communications team, ensuring consistent, insight-led messaging across earned and owned channels.