Bengali films lack global appeal due to poor marketing

Starts 3rd October

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Bengali films lack global appeal due to poor marketing

PANAJI: Bengali films lack global appeal due to poor marketing despite good content and being popular with the critics, top Bengali actor Prosenjit Chatterjee said here.

Prosenjit, who has successfully transcended boundaries of commercial and art cinema with his roles, said commercial Bengali cinema is yet to find an audience beyond Bengal.

The actor, who has been ruling the industry for the last 30 years, hopes that things will change with his latest film Moner Manush (The Quest).

Directed by noted filmmaker Gautam Ghosh, the film is about the 19th century poet saint Lalon Fakir. It is the first Indo-Bangladesh co-production in 52 years and is being released simultaneously in both countries on 3 December.

The problem with Bengali cinema is that it has always focused on the art side but not on the commercial aspects, which have become increasingly important now. Films by masters like Satyajit Ray are known to even the non-Bengali audience, he regretted.