MUMBAI: IN Entertainment (India) Limited (INE), the Hinduja Group initiative for content business, has acquired Hindi remake rights of the Tamil film, Vinaaithandi Varuvaayaa.

Helmed by ace director Gautham Vasudev Menon, the film released worldwide in February last and is still running successfully, making it this year‘s most successful Tamil film yet.

Directed by Gautham Menon, the film will be co-produced by producers of the Tamil version Gautham Menon and S Elred Kumar along with INE and Photon Kathaas.

Vinnaithandi Varuvaayaa, which means ‘Will you Cross the Skies for Me‘, is a romantic musical. It is about a young aspirational filmmaker who falls head over heels in love with his neighbour, a mathematics graduate. Against all odds, he must convince the girl to marry him and also convince his parents along with pursuing his dreams of becoming a filmmaker.

Commenting on the association, Menon says, "We are delighted to be working with INE and the Hinduja Group for the Hindi remake of Vinnaithandi Varuvaayaa. It has been a revelation working with AR Rahman on the original film and we plan to re-create the same magic in the Hindi remake."

Avers IN Entertainment CEO Sunir Kheterpal, "Vinnaithandi Varuvaayaa is a simple yet an extremely engaging film with great music and a universal theme. INE is looking to develop and produce films with talented filmmakers and producers in Tamil, Telugu and Hindi and it is an honour to be associated with a talent like Gautham Menon and AR Rahman in the first project itself. We look forward to working with the original producers, Gautham and Elred Kumar, on other projects as well."