MUMBAI: Despite sporadic incidents of violence and a limited release, My Name Is Khan has got off to an electrifying start and is on course to becoming a mega hit at the box-office.
Says trade analyst Taran Adarsh, “Marvelous is the right word to describe the initial response of My Name Is Khan. Practically every multiplex has generated a 100 per cent collection, while single screens in mass-dominated centres opened to a 70 to 80 per cent response.”
As reported earlier, the film had opened in Mumbai yesterday across ten multiplexes and a few single-screens. But today, all the concerned single-screen theatres and multiplexes are showing the Karan Johar film to full capacity.
Avers Cinemax Vice President Devang Sampat, “The response to this Shah Rukh Khan (SRK) starrer has been terrific. The film has been running to full houses in all our properties for all the shows yesterday and even today. In fact, we are booked till Sunday.”
My Name Is Khan was the star attraction at the Berlin Film Festival that opened yesterday.
Surprisingly, tickets of the film were not sold at ticket windows. While tickets available online were sold out in five seconds, e-bay auctioned tickets, each ticket costing 1000 Euros (Rs 60,000).
If the response sustains as the days go by, the film will garner enough eyeballs that will help its box-office soar to unheard-of proportions.
