MUMBAI: Percept Pictures has rescheduled the release date for its forthcoming film Bumm Bumm Bole.
Directed by Priyadarshan, the film will now hit the screens on 14 May, a week after the original release plan.
Speaking to indiantelevision.com, Percept Picture Company joint managing director Shailendra Singh says, You see our film was to release with Gurinder Chaddha‘s It‘s A Wonderful Afterlife and YRF‘s Badmaash Company. We found that Bumm Bumm Bole would get lost among the other two films. Hence we shifted to the 14 May slot, since that week there are no other releases. It would augur well for the family audience to enter and have a look at Bumm Bumm Bole."
The film has Darsheel Safary, Atul Kulkarni, Ziah Vastani and Rituparna Sengupta in the cast.
Since the pivotal essence of Bumm Bumm Bole is a unique brother-sister relationship, the director has carved out the innocent and poignant story of two siblings and the dilemmas they face in life and how they fight their way to overcome it.
Being a kids film, brands associated with the film are Pantaloon, Adidas, Hansaplast, Pogo, Bright Outdoor, T.Series Toy for Joy, Oberoi Mall, Sea Cod, Rangeela, Future Generalli and Big Oye.
